🔍 What does this skill do?

The Digital Competitive Analysis tool enables a comprehensive analysis of the digital competitive landscape, evaluating competitors’ online presence, content strategy, advertising, and search engine rankings. It generates actionable competitive intelligence to identify opportunities for differentiation.

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Project Launch

Conduct an analysis when starting a marketing project for a new client.

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Differentiation Strategy

Develop a differentiation strategy for your business.

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Intelligence Report

It offers a competitive intelligence report as an additional service.

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Strategy Adjustment

Adjust digital marketing strategies based on the competitive landscape.

⚙️ How to install

Download the ZIP file

Click the download button to get analisis-competitivo-digital.zip.

Unzip it into your "skills" folder

Extract the contents to Claude's "skills" folder:

~/.claude/skills/analisis-competitivo-digital/

Check that SKILL.md exists

Check that the SKILL.md file exists in the "analisis-competitivo-digital/" directory.

analisis-competitivo-digital/ ├── SKILL.md └── ...

Restart Claude Code or Cowork

Close and reopen the app. Claude will detect the skill automatically.

Start analyzing!

Get insights into your competitors and see the results.

💬 Usage examples

🔍 Competitive Analysis

Analyze the digital presence of four competitors in the digital marketing sector in São Paulo.

📊 Content Strategy

Compare the content strategies of gyms in Madrid and suggest improvements.

📈 SEO Report

Generate a report on competitors' positioning in the fitness market.

🚀 Channel Opportunities

Identify channel opportunities for a growing marketing agency.

🛠️ Features

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Comprehensive Analysis Evaluate competitors' online presence, content strategy, and ads.

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Competitive Intelligence Generates actionable competitive intelligence to support strategic decision-making.

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Comparison Chart Create comparison tables showing competitors' rankings, prices, and channels.

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Identifying Opportunities Identify gaps and unique opportunities in the market.

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Strategic Recommendations It provides specific actions based on competitive analysis.

❓ Frequently asked questions

Get insights into your competitors and receive a structured analysis with recommendations.

Any company that wants to better understand its competitive environment and adjust its marketing strategies.

No, the skill is designed to be intuitive and easy to use, even without any prior experience in competitive analysis.

Digital Competitive Analysis — Differentiation Strategies with Claude AI

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