🔍 What does this skill do?

The Skill Sales Funnel Architect designs comprehensive acquisition systems that map every stage of the customer journey, identify where leads are lost, and define specific conversion and nurturing strategies. It enables a shift from direct sales campaigns to structured funnels that convert audiences at different stages of interest and reduce the cost of acquisition through lead recovery and nurturing.

🗺️
Complete Funnel Mapping
Design each stage with a specific goal, channel, content, CTA, and success metric.
🔍
Identifying Leak Points
Identify where leads drop off, why they leave, and how to win them back.
📧
Nurturing Strategy
Touchpoint sequences for non-converted leads with specific timing and messages.
🎯
Stage-Based Retargeting
Ad campaigns segmented by level of engagement: landing page visited, shopping cart, checkout.

⚙️ How to install

1
Download the ZIP file
Click the download button to get sales-funnel-architect.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/arquitecto-de-embudo-de-ventas/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the sales-funnel-architect/ directory.
arquitecto-de-embudo-de-ventas/ ├── SKILL.md └── README.md
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start designing sales funnels!
Provide the business data, and Claude will generate the complete funnel with conversion strategies.

💬 Usage examples

🛍️ E-commerce
Design the complete sales funnel for a sustainable clothing store with an average order value of 89€, a purchase cycle of 1–2 days, and a 68% cart abandonment rate.
💼 High-ticket B2B
Create a €12,000 strategic consulting sales funnel with a 3- to 6-week cycle and a 92% contact form abandonment rate.
📊 Optimization
Analyze my current Meta Ads funnel to landing page with a 1.8% conversion rate and provide me with lead nurturing strategies for non-converting leads.
🎯 Prioritization
I have traffic but low conversion rates. Identify the key conversion drop-off points and tell me what to optimize first for the greatest impact.

🛠️ Features

✅
Map, Stage by Stage Define each stage of the funnel with a goal, channel, content, CTA, and specific success metric.
✅
Churn Analysis Identify critical leakage points, probable causes, and recovery strategies for each stage.
✅
Nurturing sequences Design touchpoints for non-converted leads using specific channels, messages, and timing.
✅
Retargeting Strategy Ad campaigns segmented by level of engagement: landing page visited, item added to cart, checkout initiated.
✅
Metrics with Benchmarks KPIs by stage, with industry benchmarks and realistic goals for the first 90 days.
✅
Implementation Prioritization Recommendations on what to optimize first based on the greatest potential impact on conversion and CAC.

❓ Frequently asked questions

It works for any business model that needs to scale customer acquisition: e-commerce, B2B services, information products, SaaS, and consulting. It adapts to both short sales cycles (impulse purchases) and long sales cycles (purchases that take weeks to consider).
No. The skill designs funnels from scratch or optimizes existing ones. If you don't have a structured funnel, it generates a complete one. If you already have one, it identifies leaks and suggests improvements.
Product/service, average ticket, sales cycle, available traffic channels, current sales funnel (if any), conversion rate, and known major drop-off points.
Yes. It generates nurturing sequences with specific timing and retargeting campaigns segmented by engagement level at each stage of the funnel.
Sales Funnel Architect — Designing Conversion Funnels with Claude AI

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