🔍 What does this skill do?

Skill's Strategic Creative Pricing Calculator determines the optimal price for design, branding, and visual identity projects through a structured analysis that takes into account time spent, perceived value, professional positioning, and market context. It eliminates uncertainty when creating quotes and transforms pricing into an informed strategic decision, complete with three pricing scenarios, positioning analysis, and professional presentation scripts.

💼
Insurance Quotes
Calculate fair prices when a customer asks for a quote and you're not sure what figure to suggest without seeming too expensive or too cheap.
📊
Rate Update
Review and update your fee schedule based on your professional growth and market position.
🎯
Complex Projects
Estimate projects with multiple deliverables and phases using structured value and time analysis.
💬
Professional Justification
Get solid arguments and presentation scripts to confidently discuss your fees with clients.

⚙️ How to install

1
Download the ZIP file
Click the download button to get "creative-pricing-strategy-calculator.zip."
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/calculadora-estrategica-de-precios-creativos/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the "creative-pricing-strategy-calculator/" directory.
calculadora-estrategica-de-precios-creativos/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will automatically detect the skill.
5
Start calculating prices!
Provide your project details, and Claude will generate three pricing scenarios along with positioning analysis and a presentation strategy.

💬 Usage examples

💼 Startup Visual Identity
Estimate the price for a complete visual identity for a tech startup: logo, color palette, typefaces, basic style guide, and digital stationery. I estimate 30 hours; my monthly goal is €4,500; I take on 4 projects per month; I’m based in Madrid and have intermediate-level experience.
🎨 Local Brand Redesign
I need to get a quote for a rebranding project for a family restaurant: logo update, new color palette, social media and business card designs. Estimated 18 hours, target €2,800/month, 5 projects per month, Valencia, entry-level.
📊 Rate Review
I want to update my rate sheet. I work in Barcelona, at an advanced level, and my goal is €6,000/month with 3 large projects. Please give me recommendations on positioning and pricing by project type.
💬 Price Justification
The client says my quote of €2,500 for a complete branding package is too high. Give me value-based arguments and options for adjusting the scope without lowering my base rate.

🛠️ Features

✅
Calculation of a Sustainable Hourly Rate Determine the minimum hourly rate you need to reach your monthly goal based on your actual work capacity.
✅
Three price scenarios Generate conservative (survival), ideal (sustainable), and premium (high perceived value) ranges for each project.
✅
Positioning Analysis Assess your current position in the market and provide concrete steps for advancing to the next career level.
✅
Presentation Scripts Create professional phrases to communicate pricing by focusing on the value provided, not on hours worked.
✅
Adjustment Strategy Determine which project elements to reduce or eliminate if the client asks for a discount, thereby protecting your base rate.

❓ Frequently asked questions

Yes. It is optimized for design, branding, and visual identity, but the value- and positioning-based pricing method applies to any creative service (illustration, photography, motion graphics, etc.).
You don't need to be exact. Just provide a realistic estimate, and Claude will calculate the three pricing scenarios. Over time, you'll refine your estimates of hours by project type.
The "Conservative" plan is your minimum viable option, the "Ideal" plan is your goal for sustainable positioning, and the "Premium" plan is for clients with a large budget or projects of high strategic value. You should typically present the "Ideal" or "Premium" plan based on the client's profile.
Yes. The skill takes your geographic location and level of experience into account to tailor its recommendations to the specific market context. It provides this information when you use it.
Strategic Creative Pricing Calculator — Fair Quotes with Claude AI

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