🔍 What does this skill do?

The Skill Multichannel Content Strategy designs a professional editorial strategy for consultants and experts who need a strong presence across multiple platforms without having to create content from scratch for each channel. The system is based on a weekly anchor piece that is intelligently adapted for Instagram, LinkedIn, YouTube, newsletters, and other channels, maximizing impact within a limited timeframe.

🎯
Anchor Content System
Identify a weekly flagship piece and create a map of specific follow-ups for each channel, including estimated production times.
📋
Publishing Architecture
Create 4–6 thematic pillars, each with a name, objective, and recommended proportion, to maintain strategic consistency.
📅
Weekly Schedule
Generate a template that includes the day, channel, format, pillar, topic, and production time for immediate implementation.
💡
20 Ideas Bank
Receive specific topics organized by pillar and recommended channel, ready to produce without having to improvise.

⚙️ How to install

1
Download the ZIP file
Click the download button to get multichannel-content-strategy.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/estrategia-de-contenido-multicanal/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the multichannel-content-strategy/ directory.
estrategia-de-contenido-multicanal/ ├── SKILL.md └── README.md
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start designing your strategy!
Fill in the fields in the prompt with your information, and Claude will generate your complete editorial strategy.

💬 Usage examples

🎯 Consultant with a limited term
Create a multichannel content strategy for my marketing consulting firm. I have an Instagram account with 3,000 followers, a largely inactive LinkedIn account, and a newsletter with 300 subscribers. I have 6 hours per week available and want to establish myself as an authority without duplicating creative work.
📱 Multi-screen expert
Design my content strategy for YouTube (8k subscribers), Instagram, TikTok, and a biweekly newsletter. I’m a productivity specialist, I have 10 hours per week available, and I’m comfortable working with video and infographics.
📊 Referral System
I need an anchor content system that will allow me to create a weekly flagship piece and repurpose it for LinkedIn, Instagram, and my newsletter without having to start from scratch every time.
💡 Idea Bank
Generate 20 content ideas for my B2B sales consulting firm, organized by editorial pillars and recommended channels, for the next 3 months.

🛠️ Features

✅
Pillar Architecture Define 4–6 thematic pillars, specifying their objectives, content types, and recommended proportion within the overall mix.
✅
Referral System Turn one weekly anchor piece into 6+ pieces tailored for each platform without recreating the content.
✅
Grammar by Platform A detailed guide to what works on each platform, ideal formats, appropriate tone, and frequency limits.
✅
Implementation Schedule Weekly template including day, channel, format, pillar, topic, and estimated production time.
✅
Performance Indicators Key metrics by platform and signs that the strategy is working as intended.

❓ Frequently asked questions

Yes. The skill adapts its strategy to your current channels and can help you expand to new platforms in a sustainable way when you're ready.
This skill helps you make the most of your time. With just 4–6 hours a week, you can maintain a professional presence on 3–4 channels using the anchor content system.
No. The skill generates the editorial strategy, pillars, calendar, and idea bank. You create the specific texts yourself or using other copywriting skills.
Yes. The strategy includes best practices and metrics to review monthly and adjust key components based on actual results.
Multichannel Content Strategy — A Professional Online Presence with Claude AI

¿Prefieres escuchar el contenido? Genera la narración de audio con un clic.