🔍 What does this skill do?

The eCommerce Skill Conversion Funnel Optimization tool analyzes your entire funnel—from the session to the order—identifies critical bottlenecks where you’re losing sales, and generates a prioritized CRO plan with testable hypotheses, quick wins, and a simulation of the financial impact. All based on your actual data, with no need to hire external consultants.

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Leak Detection
Identify where the biggest drops occur in your conversion funnel using a visual map and industry benchmarks.
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A/B Testing Plan
Create a prioritized CRO backlog with testable hypotheses sorted by impact and implementation effort.
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Quick Wins
Receive high-probability improvements that can be implemented in less than a week without the need for testing.
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Impact Simulation
Estimate the increase in monthly revenue if you resolve the main bottleneck identified.

⚙️ How to install

1
Download the ZIP file
Click the download button to get e-commerce-conversion-funnel-optimization.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/optimizacion-de-embudo-de-conversion-ecommerce/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the e-commerce-conversion-funnel-optimization/ directory.
optimizacion-de-embudo-de-conversion-ecommerce/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start optimizing your sales funnel!
Compile your funnel data from the last 30 days and describe your situation in natural language. Claude will generate a comprehensive analysis and a prioritized CRO plan.

💬 Usage examples

🛒 Comprehensive Diagnosis
I have 45,000 sessions, 28,000 product views, an 8% add-to-cart rate, a 4.2% checkout initiation rate, and a 1.1% conversion rate. Cart abandonment rate is 74%. Mobile conversion is 0.7% and desktop conversion is 1.9%. Main complaint: expensive shipping costs that aren’t visible until checkout. Shopify platform; mobile load time is 4.2 seconds. Analyze my sales funnel.
📱 Cell phone problem
My mobile conversion rate is 1.1% and my desktop conversion rate is 4.8%. The registration form is too long on mobile. I’m using a custom WooCommerce setup, and the mobile page loads in 6.1 seconds. I’ve already reduced the number of fields from 12 to 8, which improved the conversion rate by 5%. Give me a CRO plan to close the mobile/desktop gap.
🎯 Test Prioritization
I have 10 ideas for improving my checkout process, but I don't know which one to test first. Give me a CRO backlog sorted by impact/effort, with testable hypotheses for each experiment.
💰 Impact Simulation
My biggest drop-off occurs between "Add to Cart" and "Checkout Started" (a 47% drop). Estimate how much my monthly revenue would increase if I resolve this bottleneck.

🛠️ Features

✅
Visual Funnel Map Generate a comprehensive map showing conversion rates by stage, industry benchmarks, and highlighting the biggest bottleneck.
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Diagnosis of Critical Problems Identify the three main problems, supported by data, estimated impact, and a well-reasoned hypothetical cause.
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Prioritized CRO Backlog Create an A/B testing plan that includes hypotheses in an "If-Then-Because" format, a success metric, a minimum duration, and an estimated effort.
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Actionable quick wins It delivers high-probability improvements that can be implemented in less than a week without the need for testing.
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Economic Simulation It projects an increase in monthly revenue if the main bottleneck identified in the assessment is resolved.

❓ Frequently asked questions

Funnel data for the last 30 days: sessions, product views, items added to cart, checkout starts, final conversion, abandonment, mobile vs. desktop conversion, and traffic sources. It’s also helpful to include recurring customer complaints and pages with the highest bounce rates.
Yes. The skill is platform-agnostic. It works with Shopify, WooCommerce, VTEX, Magento, PrestaShop, and any other platform. You just need to specify your tech stack so the recommendations are more accurate.
No. The skill generates testable hypotheses in a clear format (If-Then-Because) and prioritizes experiments based on impact and effort. Your team can execute the plan without any prior experience in conversion optimization.
Yes. The plan serves as a working framework. You can adjust priorities, add technical constraints specific to your platform, or request variations on the proposed scenarios.
E-commerce Conversion Funnel Optimization — CRO with Claude AI

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