🔍 What does this skill do?

Skill's Corporate Copywriting and Brand Positioning team creates clear, distinctive corporate content that reinforces brand identity—perfect for proposals, websites, and presentations.

🖋️
Development of the "About Us" page
Create or update your company's "About Us" section to reflect its unique identity.
📈
Consistent Communication
Maintain a consistent tone of communication across all company touchpoints.
🔄
Redefining Positioning
Redefine the company's positioning following a strategic shift or period of growth.
🌐
Creation of Institutional Materials
Writes content for new websites, presentations, or institutional materials.

⚙️ How to install

1
Download the ZIP file
Click the download button to get institutional-writing-and-branding.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's skills folder:
~/.claude/skills/redaccion-institucional-y-posicionamiento-de-marca/
3
Check that SKILL.md exists
Check that the SKILL.md file exists in the institutional-content-and-branding-strategy/ directory.
redaccion-institucional-y-posicionamiento-de-marca/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start using the skill!
Describe your task in plain language, and Claude will activate the skill when needed.

💬 Usage examples

🖋️ Development of the "About Us" page
Write some text for the "About Us" section of a technology company.
📈 Consistent Communication
Write an elevator pitch for a company that is expanding internationally.
🔄 Redefining Positioning
Helps redefine a company's positioning following a change in strategic direction.
🌐 Creation of Institutional Materials
Develop the institutional branding for a new corporate website.

🛠️ Features

✅
Clear Corporate Writing Develops copy that clearly and effectively communicates the company's identity.
✅
Consistent Brand Identity Ensure that all copy reinforces a consistent and distinctive brand identity.
✅
Adaptation to Different Formats It provides texts in various formats and versions to meet different needs.
✅
Specific Value Propositions Create segment-specific value propositions to stand out from the competition.

❓ Frequently asked questions

You can create content for "About Us" sections, elevator pitches, institutional presentations, and more.
The skill generates content that aligns with the brand identity and the company's objectives, ensuring consistent communication.
Yes, the generated text can be customized to meet your company's specific needs.
Corporate Writing and Brand Positioning

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