What does this skill do?

The E-commerce Product Strategy Analysis Skill enables you to analyze an e-commerce business’s product portfolio using strategic tools such as the BCG matrix and the ABC curve to identify which products deserve investment, should be optimized, or should be discontinued.

Quarterly Reviews
It conducts detailed analyses each quarter to make decisions about product investments.
Catalog Management
Optimize your catalog as it grows and it becomes difficult to decide where to focus your efforts.
Marketing Planning
Prioritize products for marketing campaigns and inventory management.
Identification of Key Products
Identify the essential products that keep the business running.

Usage examples

📊 Quarterly Analysis
Analyze the first quarter of 2026 to optimize the product portfolio.
🛍️ Catalog Management
Review the current catalog to decide which products to invest in.
📈 Marketing Planning
Determine which products to prioritize in the upcoming marketing campaign.
🔍 Identifying key products
Identify products that are essential to the business.

Features

BCG Matrix Analysis Sort products into Stars, Dairy Cows, Question Marks, and Pineapples.
ABC Revenue Curve Organize products into categories A, B, and C based on their revenue.
Margin-by-Volume Analysis Evaluate opportunities for scaling or optimization based on margins and volume.
Strategic Recommendations It provides recommendations on investing, optimizing, or discontinuing products.

Frequently asked questions

You need data on sales, margins, and growth for each product.
Enter the data into an analysis tool like Claude or ChatGPT to receive a detailed analysis.
Yes, the analysis applies to any e-commerce product.
Strategic Product Analysis in E-commerce

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