What does this skill do?

The Skill Advertising Budget Allocation tool provides a structured decision-making framework for allocating the advertising budget across channels (Facebook, TikTok, Google), funnel stages (acquisition vs. retargeting), and campaign types (testing vs. performance). It eliminates decisions based on intuition and replaces them with clear rules, justified percentages, and monthly tracking KPIs.

Distribution by Channel
Allocate the budget among Facebook Ads, TikTok Ads, and Google based on each channel's ROAS and CPA.
Conversion Funnel
Assign different percentages to acquisition and retargeting based on traffic volume.
Tests vs. Performance
Separate the budget for creative testing from the performance budget to avoid skewing the data.
Rebalancing Rules
Adjust the allocation on a monthly basis using clear rules when the ROAS changes or the budget increases.

Usage examples

💰 Basic Distribution
I have €1,200 per month for Facebook and TikTok. Facebook ROAS is 1.8x, and TikTok's is 2.1x. How should I allocate the budget?
📊 Multichannel scaling
A budget of €5,000/month on Facebook, TikTok, and Google. I need a distribution framework to scale while maintaining an ROAS of at least 3x.
🎯 Testing Phase
I'm in the testing phase with 800 visits per month. How much of my budget should I allocate to retargeting, and how much to creative testing?
🔄 Monthly Rebalancing
Facebook's ROAS fell from 3.2x to 2.4x this month. How do I adjust my budget allocation?

Features

Structured Decision Framework Generate specific percentages by channel, funnel stage, and campaign type, supported by data-driven analysis.
Rebalancing Rules Define what to do if one channel outperforms the other, if the ROAS drops, or if the monthly budget changes.
Distribution in euros Provide a table showing the exact amount in euros for each destination over the next 30 days.
Key Performance Indicators (KPIs) for Monitoring Identify the key metrics to review monthly so you can adjust the distribution without having to start from scratch.
Adaptable to the business phase Adjust the distribution depending on whether you are in the testing, growth, or scaling phases, with specific rules for each phase.

Frequently asked questions

No. The skill supports any paid traffic channel: Facebook Ads, TikTok Ads, Google Ads, Pinterest, etc. You just need to provide the ROAS and CPA for each one.
The skill includes rebalancing rules that tell you how to redistribute funds when the budget goes up or down. You just update the data and apply the new framework.
The skill follows the golden rule: never allocate 100% to a single channel. Even if one channel has a better ROAS, it always maintains a backup in another channel to reduce concentration risk.
Yes. During the testing phase, when there is no historical data, the skill recommends a conservative allocation (50/30/20) and tells you which metrics to monitor so you can make adjustments during the first month.

Related skills

More skills in the same category:

Ad Spend Allocation — Maximize ROAS with Claude AI

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