🔍 What does this skill do?

The Facebook Ads Audit Skill allows you to analyze the structure and performance of Facebook ad campaigns, identify issues that impact ROAS, and generate a prioritized optimization plan.

📊
ROAS Optimization
Identify critical issues and develop an improvement plan to maximize ROAS.
🔍
Campaign Analytics
Analyze the structure and performance of your campaigns to identify areas for improvement.
📈
Performance Audit
Review key metrics and technical settings to ensure proper operation.
⚙️
Structural Recommendations
It suggests an optimized campaign structure to maximize the algorithm's learning.

⚙️ How to install

1
Download the ZIP file
Click the download button to get auditoria-de-anuncios-en-facebook.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/auditoria-de-anuncios-en-facebook/
3
Check that SKILL.md exists
Check that the SKILL.md file exists in the facebook-ad-audit/ directory.
auditoria-de-anuncios-en-facebook/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start auditing!
Describe your campaigns and receive a detailed analysis with recommendations.

💬 Usage examples

📊 ROAS Analysis
Review my conversion campaign and tell me how to improve my ROAS.
🔍 Metrics Analysis
Review the metrics for my ads and suggest improvements.
📈 Campaign Optimization
Create an optimization plan for my traffic campaigns.
⚙️ Technical Inspection
Check my pixel settings and optimization events.

🛠️ Features

✅
Structural Analysis Examine the structure of the campaigns to identify areas for improvement.
✅
Metrics Evaluation Review key metrics such as CPM, CTR, and ROAS to identify issues.
✅
Optimization Plan Generate prioritized recommendations to improve campaign performance.
✅
Technical Inspection Make sure the pixel and optimization events are set up correctly.

❓ Frequently asked questions

Identifying critical issues in campaign structure and metrics, and developing an improvement plan.
Metrics such as CPM, CTR, CVR, and ROAS are reviewed to evaluate campaign performance.
The skill checks the technical settings, but it is recommended that you manually verify the pixel and events.
Facebook Ad Audit — ROAS Optimization with Claude AI

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