What does this skill do?

Skill's Advertising Campaign Audit allows you to audit paid traffic campaigns on platforms such as Meta Ads and Google Ads, identifying issues and opportunities for improvement to optimize performance and reduce costs.

Initial Assessment
Audit campaigns at the start of your tenure to assess their current status.
Performance Review
Review active campaigns that aren't performing as expected.
Diagnostics for Customers
We provide audits as an initial assessment for new clients.
Reason for Changes
Justify strategic changes based on concrete data.

Usage examples

🔍 Basic audit
Audit a Meta Ads campaign with three ad sets and provide a performance report.
📊 Google Ads Diagnosis
Conduct an audit of two Google Ads campaigns and suggest improvements.
📈 CTR Optimization
Evaluate a campaign with a low CTR and recommend creative adjustments.
📉 Lower CPC
Analyze a Google Ads campaign with a high CPC and propose an optimization plan.

Features

Performance Analysis Identifies critical issues and opportunities for improvement in advertising campaigns.
Detailed Report Generate a report with scores, issues, and prioritized recommendations.
Strategic Optimization It suggests a prioritized optimization plan to improve performance.
Compatibility with Meta and Google Ads It works with Meta Ads and Google Ads campaigns.

Frequently asked questions

Yes, the skill can audit Meta Ads and Google Ads campaigns regardless of their structure.
Provides the campaign structure and available performance data for a comprehensive audit.
Yes, the report can help you justify changes based on concrete data.
Ad Campaign Audit — Optimizing Meta and Google Ads with Claude AI

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