🔍 What does this skill do?

The Skill Campaign Strategy Brief generates comprehensive planning documents for digital marketing campaigns, organized into seven structured sections: executive summary, detailed target audience, channel strategy, creative direction, budget structure, measurable KPIs, and execution timeline. It eliminates ambiguity, aligns creative and traffic teams, and establishes clear metrics from the start to ensure execution without deviations.

🚀
Campaign Launches
Align the entire team (creatives, traffic, content) on goals and strategy before the launch.
🤝
Delegation to Third Parties
It provides a complete context to freelancers, agencies, or external collaborators without losing any critical information.
📊
Audit and Optimization
A reference document to be used throughout the project to assess deviations and measure progress.
🔄
Project Transition
Transfer campaigns from one manager to another while keeping all strategic information intact.

⚙️ How to install

1
Download the ZIP file
Click the download button to get "strategic-campaign-brief.zip."
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/brief-estrategico-de-campana/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the "brief-estrategico-de-campana/" directory.
brief-estrategico-de-campana/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start planning your campaigns!
Provide your campaign details (product, objective, budget, audience), and Claude will generate the complete brief.

💬 Usage examples

🚀 SaaS Launch
Create a brief for launching an email marketing automation platform. Goal: 200 sign-ups in 45 days; budget: €3,500; target audience: e-commerce marketing managers.
🏥 Local Campaign
Create a brief for a dental clinic specializing in invisible orthodontics in northern Madrid. I need 60 appointments in 30 days with a budget of 1,200€.
📱 Physical product
Brief for launching a fitness app with a goal of 500 downloads in 2 months, budget of €2,000, target audience: women aged 25–40 interested in wellness.
🎓 B2B Services
Plan a marketing campaign for a digital transformation consulting firm targeting small and medium-sized businesses. Goal: 30 sales meetings in 60 days; budget: 4,500€.

🛠️ Features

✅
7 structured blocks Executive summary, target audience, channel strategy, creative direction, budget, KPIs, and timeline—all in a single document.
✅
Detailed psychographic audience Define motivations, objections, the purchasing process, and the complete demographic profile of the target audience.
✅
Justified Channel Strategy Assign a specific role to each platform (lead generation, conversion, retargeting) with a strategic rationale.
✅
Measurable and Specific KPIs Establish primary and secondary metrics with numerical target values (CPL, CTR, conversion rate, ROAS).
✅
Implementation Schedule A timeline with phases (production, approval, launch, optimization, reporting) and assigned personnel.

❓ Frequently asked questions

Product/service, campaign objective, numerical goal, target audience, available budget, campaign period, preferred channels, communication tone, available materials, and known constraints.
Yes. Claude generates a Markdown document that you can edit, customize, and save in your project management tool (Notion, Google Drive, Asana) to use as a living reference throughout the campaign.
Yes. The skill adjusts the level of detail and strategy based on the type of business, audience, and goals you provide at the start.
Absolutely. The generated document is professional, well-structured, and demonstrates a clear methodology—ideal for presenting to clients or internal stakeholders.
Strategic Campaign Brief — Marketing Planning with Claude AI

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