What does this skill do?

B2B Campaigns for Professional Services Skill designs comprehensive, actionable B2B marketing campaigns for high-value services such as legal advice, consulting, and management. It develops a content strategy, selects priority channels, creates messages tailored to each stage of the sales funnel, and provides a week-by-week schedule with ready-to-use scripts, enabling managers and sales leaders to independently execute strategic marketing initiatives.

Launch of a New Service
Build a comprehensive campaign from scratch when you're launching a new professional service and need to generate leads in an organized way.
Scheduling Diagnostic Meetings
Set a goal for scheduled meetings within a specific timeframe and receive personalized messages and outreach scripts to help you achieve it.
Executable Content Calendar
Get a week-by-week plan with specific posts, formats, and optimal posting frequency for LinkedIn and supporting channels.
Building Digital Authority
Streamline your marketing with educational content and success stories while carrying out day-to-day operations, without relying on outside agencies.

Usage examples

⚖️ Legal advice for small and medium-sized businesses
Design a B2B campaign for monthly legal consulting services for SMEs with 10–50 employees. Goal: 8 initial consultations in 30 days, using LinkedIn as the primary channel and with a zero advertising budget.
💻 Digital Transformation Consulting
Develop a marketing campaign for my digital transformation consulting firm targeting operations managers. Duration: 60 days, 5 hours per week; active channels: LinkedIn and email.
📅 Organic Content Campaign
Create a weekly posting schedule on LinkedIn for my B2B project management service. I want 3 posts per week featuring success stories and educational content.
🔄 Prospecting meetings
Generate personalized outreach scripts for 10 weekly messages on LinkedIn targeting partners at technology companies who might need legal advice.

Features

Justified Channel Strategy Select the primary channel and supporting channels based on the service, the audience, and the available resources.
Messages by Funnel Stage It creates three distinct levels of communication: awareness, consideration, and decision, with a specific tone and approach for each stage.
Week-by-Week Schedule Create an actionable schedule with specific actions, defined formats, and optimal frequency for each channel in the campaign.
Scripts and Scripts Ready to Use Write complete texts for LinkedIn posts, prospecting messages, follow-up emails, and meeting proposals.
Measurement system Identify 3 to 5 key metrics to track weekly: response rate, conversations initiated, meetings scheduled, and engagement.

Frequently asked questions

No. The skill is designed to work with a zero budget. It prioritizes organic channels like LinkedIn and content, and only suggests ads if resources allow.
Yes. It's designed for high-value B2B services such as legal advice, consulting, management, and similar services. All you need to do is provide information about your service and audience.
Gather data on your service, target audience, available resources, active channels, what you've already tried without success, and what sets your service apart from the competition.
Yes. You can select 30 days, 60 days, or "ongoing." The skill adjusts the schedule and frequency of posts based on the duration you specify.

Related skills

More skills in the same category:

B2B Campaigns for Professional Services — Lead Generation with Claude AI

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