What does this skill do?

The Skill Vaccination Campaign Copy tool generates persuasive, ready-to-post copy for Instagram, WhatsApp, and corporate email for clinics looking to boost their vaccination campaigns. It adapts the tone to each channel, anticipates common patient objections, and reinforces the “protect your family” appeal to turn undecided prospects into scheduled appointments.

Seasonal Campaigns
Create ad copy for the flu, meningitis, HPV, and travel vaccines, capitalizing on the seasonal peak for each.
New vaccines available
Announce the availability of new vaccines at the clinic with messages tailored to each channel and audience.
B2B Business Acquisition
Create corporate emails proposing a vaccination campaign for employees, focusing on productivity and cost-benefit analysis.
Promotional Packages
Create copy to launch promotional packages or partnerships with insurance companies during periods of low demand.

Usage examples

🤧 Flu Campaign
Create copy for a flu vaccine campaign targeting the general adult population, for Instagram, WhatsApp, and corporate email. Timeframe: November–December. Price: 25 €.
✈️ Travel Vaccinations
Create copy for the yellow fever and tetanus vaccines for international travelers on Instagram and WhatsApp. Emphasize the importance of getting vaccinated 10 days before travel.
🏢 B2B Proposal
Write a business email to promote flu vaccination campaigns to local companies, highlighting the number of sick days avoided and increased productivity.
🧬 New HPV vaccine
Create copy to announce that the HPV vaccine is now available, targeting parents of teenagers on Instagram and WhatsApp.

Features

Multi-channel copy Generate an Instagram post, a sequence of 3 Stories, a WhatsApp message, and a corporate email in a single output.
Per-Channel Tone Adjustment A warm and emotional tone on social media, and a professional, results-oriented tone in B2B emails to businesses.
Anticipating Objections Address common concerns such as "I've already had it," "I don't need it," or "it's expensive" by reinforcing the family protection trigger.
Design Information Sheet It includes a summary text with a title, 3 bullet points, and a brief call to action (CTA) ready to be handed off to the graphic design team.
Cost-Benefit Approach for B2B The corporate email highlights avoided sick days, productivity, and regulatory compliance to persuade companies.

Frequently asked questions

Create copy for Instagram (feed + 3 Stories), WhatsApp (messages to patients), and B2B corporate email, as well as a summary fact sheet for graphic design.
Yes. It specifies the vaccine, the target audience, the distribution channel, seasonality, and price, and the skill adapts the copy to each context.
No. The skill works by copying the system prompt into Claude or ChatGPT and filling in the indicated fields. It does not require an external MCP.
No. The skill automatically adjusts its tone: warm and emotional on social media, professional and cost-benefit-oriented in B2B email.

Related skills

More skills in the same category:

Copy for a Vaccination Campaign — Persuasive copy for clinics using Claude AI

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