What does this skill do?

The Social Media Sales Copy Skill generates persuasive, ready-to-post copy for Instagram and Facebook, combining irresistible hooks, emotional storytelling, and clear calls to action. It produces three different versions—direct response, storytelling, and social proof—tailored to your audience’s level of awareness so you can sell without sounding desperate.

Product Launches
Create sales posts for your feed or Stories when launching or relaunching a product or service on social media.
Direct Sales in the Feed
Write direct-response posts that naturally blend valuable content with your offer.
Ad Creatives for Meta Ads
Create the main text for your paid ads on Meta Ads using a persuasive tone and a clear call to action.
Copy by Level of Consciousness
Adjust your tone depending on whether your audience is enthusiastic, lukewarm, or skeptical, and choose the version that converts best.

Usage examples

🚀 Course Launch
I need 3 versions of copy to sell my Instagram content creation course for €197. The benefit is creating content in just 2 hours a week that increases followers and generates sales. The pain point: They post a lot but aren’t growing. Target audience: Entrepreneurs. Social proof: 300 students with an average of 1,200 new followers in 30 days. CTA: Link in the bio. Tone: Direct and empathetic.
💰 Direct Sales on Stories
Create a direct sales pitch for my marketing consulting service priced at €500. The pain point is that they don’t know why they aren’t selling. Social proof: 15 clients doubled their sales in 90 days. CTA: DM with the KEYWORD. Tone: urgent.
📊 Ad on Meta Ads
Write the main text for a Meta Ads ad for my productivity ebook priced at €27. Benefit: Double your free time with a simple system. Social proof: 2,000 downloads and a 4.9-star rating. CTA: Link to the ebook. Tone: authoritative.
🎯 A skeptical audience
Create the social proof copy to sell my online fitness membership for €39/month. I need to start with a compelling opening. Social proof: 500 members lost an average of 8 kg in 12 weeks. CTA: link in the bio. Tone: empathetic.

Features

Three versions of the copy Generate direct response, storytelling, and social proof in every campaign to address different levels of awareness.
Irresistible Hook The first line competes with hundreds of posts and is designed to make readers stop scrolling.
Adaptive Tone Adjust the tone to be urgent, empathetic, casual, or authoritative, depending on your audience and strategy.
Analysis included Each version includes a brief, two-line analysis explaining why it works and for which audience it is ideal.
Structured prompt Use a proven prompt that includes the product, price, benefit, pain point, social proof, and CTA to maximize conversion.

Frequently asked questions

No. The skill works only with Claude Code or Cowork. It does not require connections to external APIs or additional MCPs.
It is optimized for Instagram and Facebook, both for organic feed posts and Stories, as well as for paid ads on Meta Ads.
Yes. When you specify the desired tone (urgent, empathetic, casual, authoritative), the skill automatically adjusts the style of the three versions.
Three: direct appeal for enthusiastic audiences, storytelling for lukewarm audiences, and social proof for skeptics. Each includes an analysis of why it works.

Related skills

More skills in the same category:

Sales Copy for Social Media — Persuasive Copy with Claude AI

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