What does this skill do?

The Facebook and Instagram Feed Ad Copy Skill generates 9 variations of ad copy optimized for Meta Ads campaigns in the Feed format. It produces ad copy structured in three different lengths (short, medium, and long), tailored to cold, warm, and hot audiences, using proven copywriting techniques to maximize CTR and conversions.

Professional A/B Tests

Generate multiple versions of copy to identify the most effective messages for your campaigns.

Audience Segmentation

Texts tailored to "cold" audiences (short and impactful), "warm" audiences (with context), and "hot" audiences (comprehensive arguments).

New Releases and Promotions

Copy optimized for new products, services, limited-time offers, and seasonal campaigns.

Compliance with Meta Policies

All texts comply with Meta Ads' guidelines: no accusatory language or absolute promises.

How to install

Download the ZIP, unzip it into ~/.claude/skills/ and restart Claude. That's all. Full installation guide →

Usage examples

🎯 Finance app

Write copy for a free financial management app, targeting young adults aged 22–35, with a focus on app downloads, offering a free 30-day premium trial, in a casual and approachable tone.

📚 Online Course

I need copy for a Meta Ads course priced at €297, targeting entrepreneurs aged 28–45, with a focus on conversion, offering a 40% discount for 48 hours, in a professional tone that conveys a sense of urgency.

🛍️ E-commerce

Create copy for a fashion store’s Black Friday campaign, targeting women aged 25–40, with a focus on sales, offering a 50% discount on select items, and using an aspirational tone.

💼 B2B Service

Copy for business management software, target audience: SME executives, goal: qualified leads, 14-day free trial, professional and technical tone.

Features

9 Structured Variations Generate 3 short versions (up to 125 characters), 3 medium versions (125–300), and 3 long versions (300–600) for different contexts.

Adjustment Based on Audience Temperature Short copy for cold audiences, medium-length copy for warm audiences, and long copy for hot audiences, maximizing relevance.

Complete Components Each version includes the main text, title, description, suggested CTA, and the persuasive trigger used.

Proven Copywriting Techniques Apply the AIDA and PAS models, storytelling, a sense of urgency, social proof, and other conversion triggers.

Meta Policy Compliance Automatically filters out prohibited language, absolute promises, and sensitive references in accordance with Meta Ads policies.

Frequently asked questions

Product/service, price, target audience, campaign objective, offer/promotion, landing page, and desired tone of voice. The more specific you are, the better the generated copy will be.

Yes. All ad copy is optimized and complies with Meta's advertising policies. Just copy and paste it into your ads, though we always recommend reviewing and customizing it to fit your brand.

Use short videos for cold audiences who don't know you (quick impact), medium-length videos for lukewarm audiences who need context, and long videos for hot audiences or products that require a sales pitch.

This skill is specifically optimized for the Facebook and Instagram Feed format. For Stories, Reels, or other formats, the text may need to be adapted in terms of length and structure.

Related skills

More skills in the same category:

Copy for Facebook and Instagram Feed Ads — Advertising Copy Optimized with Claude AI