What does this skill do?

The Advertising Copy with Storytelling Skill generates four complete ad versions based on proven narrative structures: the personal journey, the hero customer, the common enemy, and the metaphor. Each variant includes ready-to-publish copy, a headline, a call to action, and a recommendation for the best fit based on the audience’s engagement level, so you can choose the one that resonates best with your audience.

Cold Audiences

Create ads that immediately resonate with users who aren't yet familiar with your brand or product.

Remarketing Sold Out

Replace rational arguments that no longer convince with narratives that reconnect people on an emotional level.

Product Launches

Build an emotional connection before making the sales pitch to facilitate conversion at launch.

Social Media and Email

Capture attention on fast-scrolling channels with stories that hook readers from the very first line.

How to install

Download the ZIP, unzip it into ~/.claude/skills/ and restart Claude. That's all. Full installation guide →

Usage examples

✍️ Professional Mentoring

Write four versions of copy for a professional mentoring program aimed at workers aged 28 to 40 who feel stuck. Platform: Instagram. Tone: vulnerable and inspiring.

💪 Sports supplement

Create narrative ads for a caffeine-free pre-workout supplement targeting athletes aged 30 to 50 who have anxiety about stimulants. Channel: Facebook. Tone: dramatic and revealing.

🔁 Emotional Remarketing

I need four storytelling approaches for remarketing an online personal finance course. Rational arguments no longer convert.

🚀 New Product Launch

Create narrative copy for the launch of a guided meditation app. Target audience: stressed-out professionals aged 35 to 45. Channel: YouTube ads.

Features

Four Narrative Structures Personal journey, hero client, common enemy, and metaphor—each designed for a different type of audience.

Copy ready for publication Each version includes between 200 and 400 complete words, with an accompanying headline and a closing call to action.

Fitting Recommendation It indicates the ideal audience temperature and the primary emotion triggered by each version.

Adaptable to any channel It works for Facebook, Instagram, YouTube, email marketing, and any channel where copy is key.

Real or fabricated story Use real stories from the founder or customers if you have them, or automatically generate believable narratives.

Frequently asked questions

No. If you have a real story about the founder or a customer, the skill will incorporate it into the copy. If not, it will generate a believable narrative tailored to your product and audience.

For any digital advertising channel: Facebook, Instagram, YouTube, email marketing, and more. All you need to do is specify the channel and the desired tone when running the skill.

It generates exactly four complete versions, each with a different narrative structure, so you can choose the one that best resonates with your audience.

Yes. After receiving the four versions, select the one that fits best and adapt it to the specific format of the channel you've chosen.

Related skills

More skills in the same category:

Advertising Copy with Storytelling — Ads That Convert with Claude AI