What does this skill do?

The Skill Marketing Proposal Generator transforms the data collected during a discovery meeting with the client into a persuasive, 8-section business proposal. It applies the principles of consultative selling to sell results and value rather than a simple list of tasks, making it easier to close the deal and professionally justify the investment.

Following a discovery meeting
Turn the information from your previous conversation with the customer into a formal document that reinforces what was discussed and closes the sale.
Standardize service presentations
Standardize and unify the format of all your sales proposals to project a consistent and trustworthy image.
Justify a rate increase
Create a document that justifies the new price by providing context, expected results, and social evidence—not just numbers.
Recover customers in the proposal phase
Strengthen your value proposition when you feel you're losing customers because your sales pitch isn't persuasive enough.

Usage examples

📝 Local Traffic Management
Create a proposal for Bruno, the owner of the FitPrime gym. Problem: loss of students. Service: Meta Ads + monthly report. Budget: 800€/month.
🛒 E-commerce Optimization
Create a proposal for Ana, an online fashion store with a low ROAS. Service: Google Ads audit and restructuring. Budget: €1,200 for a one-time project.
💼 Standard for any service
I have the details from a meeting with a potential client: problem, objective, service, deliverables, and investment. Help me structure the sales proposal.
💰 Justify the premium rate
I need a proposal that justifies my new price of €1,500/month for social media management, focused on results and backed by social proof.

Features

Integrated Consultative Selling The prompt applies consultative selling principles: price is never mentioned first; the focus is on selling the outcome and value, not the list of tasks.
8-section structure Create a cover page, problem statement, proposal and methodology, deliverables, results, timeline, budget, and next steps.
Customization by Customer Tailor each proposal to the actual details of the meeting: problem, objective, service, deliverables, investment, and unique selling points.
Value Proposition Each deliverable is presented with its specific value—not just technical terms—providing a persuasive justification for the investment.
Ready for export The result is ready to be copied, adapted to your brand's style, and exported to PDF or a sales presentation.

Frequently asked questions

No. The skill works only with Claude Code or Cowork. All you need is the information from your discovery meeting with the client.
The document is well-structured and persuasive, but we recommend reviewing it, adapting it to your tone of voice, and formatting it as a PDF or presentation before sending it.
Yes. The skill is service-agnostic: it works for traffic management, SEO, social media, e-commerce, branding, or any digital marketing service.
Yes. You can customize the prompt to add, remove, or reorder sections based on each client's needs or your presentation style.

Related skills

More skills in the same category:

Marketing Proposal Generator — Persuasive Sales Proposals with Claude AI

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