What does this skill do?

The Behind-the-Scenes Skill creates authentic behind-the-scenes posts that humanize your brand and build an emotional connection with your audience. Based on the context you provide—the moment, type of business, audience, and tone—it produces three complete versions with different focuses: vulnerability, process, and achievement, each ready to post with text, a hook, a visual suggestion, a CTA, and hashtags.

Vulnerable Version
Show the imperfect side—mistakes, difficulties, or chaos—to encourage viewers to relate to it and leave comments.
Process Version
It reveals how things are done: steps, tools, and decisions to spark curiosity and keep things safe.
Achievement Version
Share a milestone or achievement with gratitude to celebrate with your audience and reinforce your authority.
Companion Stories
Get ideas for surveys, question boxes, and other formats that expand the reach of your post.

Usage examples

🌙 Launch at dawn
The team stayed until 3:00 a.m. finishing up a launch. We're a marketing agency; our audience is entrepreneurs, and our tone is authentic and inspiring. Photo with text format.
🔧 Showing the process
I want to show, step by step, how we edit our clients' videos. A fun and educational tone, in a carousel format for Instagram.
🏆 Celebrating a Milestone
We've just surpassed 10,000 followers. We're a sustainable clothing brand, and we want to celebrate this milestone with gratitude and humility.
💔 An honest mistake
Yesterday our server went down during a promotion, and we lost sales. I want to share this story in a vulnerable and authentic way to connect with our audience.

Features

Three Approaches per Publication Generate a "vulnerable version," a "process version," and an "achievement version" in a single response so you can choose the best one.
Front-line hook Each version includes an opening line designed to make readers stop scrolling and grab their attention immediately.
Visual cue and CTA Specify what to show in a photo or video and suggest a call to action to encourage comments.
Hashtags and Stories Include 10–15 relevant hashtags and an idea for a complementary Story (poll, Q&A, etc.).
Adaptable to any niche It works with any type of business, audience, tone, and post format.

Frequently asked questions

No. The skill works directly with Claude Code or Cowork without any additional configuration or an external MCP.
Yes. You specify the format in the prompt (photo with text, carousel, short video, or stories), and the skill adapts the content to that format.
No. Each version takes a different approach (vulnerability, process, achievement), and the content changes depending on the context you provide.
Yes. The skill is designed so that you can choose one version or combine elements from several, depending on your content strategy.

Related skills

More skills in the same category:

Behind the Scenes — Authentic Posts with Claude AI

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