🔍 What does this skill do?

The Facebook Ads Campaign Smart Diagnosis Skill analyzes your Ads Manager metrics and turns them into actionable insights. It identifies your campaign’s main bottleneck, prioritizes optimizations by impact, and provides you with a clear action plan to improve results without relying on intuition or random testing.

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Identifying Bottlenecks
Identify where your campaign is losing efficiency: high CPM, low CTR, poor conversion, or high cost per result.
📈
Prioritizing Optimizations
Receive an action plan organized by estimated impact, with a rationale for each suggested change.
💰
Budget Decisions
Determine whether your current investment is efficient before scaling up, or identify which sets to pause without risk.
📊
Diagnosis by Metric
Compare each KPI with industry benchmarks and get a contextual rating for each metric.

⚙️ How to install

1
Download the ZIP file
Click the download button to get "smart-diagnostics-for-facebook-ads-campaigns.zip."
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/diagnostico-inteligente-de-campanas-facebook-ads/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the "diagnostico-inteligente-de-campanas-facebook-ads/" directory.
diagnostico-inteligente-de-campanas-facebook-ads/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will automatically detect the skill.
5
Start diagnosing!
Copy your metrics from Ads Manager, fill in the skill prompt, and get your actionable insights.

💬 Usage examples

📊 Lead Campaign Analysis
Analyze my lead generation campaign: 42,000 impressions, CPM €13.30, CTR 0.8%, 336 clicks, 8 leads, CPL €70, €560 spent in 7 days with a budget of €80/day.
🛒 E-commerce Review
Analyze my sales campaign: 180,000 impressions, CPM €22.50, CTR 1.4%, 2,520 clicks, 42 purchases, CPA €50, ROAS 2.8, spend €2,100 over 14 days.
💰 Validation Before Scaling
I want to increase the budget for my current campaign. Analyze whether it's effective: [paste metrics] and let me know if I should scale it up or make adjustments first.
🎯 Problem Identification
My campaign isn't converting well, but I don't know what's wrong. Metrics: [paste data]. Identify the main bottleneck.

🛠️ Features

✅
Contextual Analysis of Metrics Compare each KPI with industry benchmarks and evaluate its performance in the context of your campaign goal.
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Bottleneck Detection Identify the critical point where the campaign loses effectiveness: impression, click, or conversion.
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Prioritized Action Plan Receive 3–5 optimizations ranked by estimated impact, with an explanation for each change.
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Protection of Effective Elements Identify what is working well and should be maintained or scaled up, while avoiding putting on hold anything that is producing results.
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Diagnosis in 5 sections Executive summary, metric-based analysis, bottlenecks, optimization plan, and what not to change.

❓ Frequently asked questions

At a minimum: impressions, CPM, CTR, clicks, and spend. Ideally, also conversions (leads/purchases), CPL/CPA, and ROAS, if applicable. All of these metrics are available in Facebook Ads Manager.
Yes. Instagram Ads metrics are managed through the same Facebook Ads Manager, so the analytics are identical.
For both. It's especially useful during active campaigns for making real-time optimization decisions before the budget runs out.
No. The skill translates technical metrics into clear, actionable insights. All you need to do is copy your data from Ads Manager.
Smart Facebook Ads Campaign Analytics — Data-Driven Optimization with Claude AI

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