What does this skill do?

The Skill Strategic Content Funnel generates a comprehensive content architecture tailored to the three phases of the sales funnel (TOFU, MOFU, BOFU). Define your business and audience, and Claude will design a cohesive strategy featuring content types, progressive CTAs, and specific metrics for each stage of the buying process.

Social Media Strategy
Structure your content on Instagram, LinkedIn, or TikTok with posts tailored to each stage of the funnel.
Product Launches
Design a phased communication plan for new products or services using progressive content.
Optimizing the Current Funnel
Identify what content is missing from your current strategy and fill in the gaps at each stage.
Team Lineups
Provide your marketing team with a clear, measurable strategy that includes phase-by-phase goals.

Usage examples

🛍️ E-commerce retail
Create a content funnel for my sustainable fashion online store targeting environmentally conscious women aged 25–40.
💼 B2B Consulting
Develop a content strategy for my digital transformation consulting firm that focuses on small and medium-sized businesses in the retail sector.
🎓 Online Academy
Create a complete sales funnel for my online English academy, which specializes in professionals who need international certifications.
📊 Funnel Optimization
Analyze my current content strategy on LinkedIn and tell me what I'm missing at each stage of the funnel to improve my conversion rates.

Features

TOFU-MOFU-BOFU Architecture A comprehensive framework with specific content designed to attract, build interest, and drive purchase decisions.
Progressive CTAs Calls to action tailored to each stage, from micro-commitments to the final sale.
Conversion Strategy Mechanisms for guiding the audience through different stages using lead magnets and nurturing sequences.
Metrics by Phase Specific KPIs for measuring reach in TOFU, engagement in MOFU, and conversion in BOFU.
Adaptable to Any Industry Tailor your strategy to your industry, product, and the characteristics of your ideal customer.

Frequently asked questions

Yes. The skill tailors the funnel architecture to your specific industry, whether it's B2B, B2C, professional services, e-commerce, or information products. All you need to do is describe your business and target audience.
Define your business area, product, or service, and describe your target audience (demographics, pain points, aspirations). The more specific you are, the more personalized the strategy will be.
Generate the complete funnel structure, including content types, key topics, recommended formats, and CTAs for each stage. You can then tailor the specific content to your editorial calendar and resources.
Yes. Describe your current strategy, and the tool will identify which content is missing at each stage, suggesting improvements to fill those gaps and optimize conversion.
Strategic Content Funnel — Attract, Educate, and Convert with Claude AI

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