What does this skill do?

The Skill Content Growth Strategy designs a structured system that makes content creation the primary driver of a business’s customer acquisition, retention, and conversion. Based on a description of your industry, audience, and value proposition, it generates an actionable plan with four components: strategy, actions, frequency, and metrics, aligning goals with realistic execution.

Strategy from Scratch

Develop a comprehensive content plan when the business doesn't have a clear starting point.

Rethinking Traction

Identify and revamp content that isn't generating leads, sales, or organic traffic.

Product Launch

Create a content calendar to accompany the launch of a new product or service.

Alignment Document

Create a framework that aligns strategy, actions, and metrics for the entire team.

How to install

Download the ZIP, unzip it into ~/.claude/skills/ and restart Claude. That's all. Full installation guide →

Usage examples

🚀 B2B SaaS

You're a growth strategist. Business: SaaS task management for remote teams. Audience: Startup CEOs. Deliver strategy, actions, frequency, and metrics.

☕ E-commerce

Create a content strategy for an online specialty coffee shop. Audience: home coffee drinkers aged 25–45. Channels: Instagram and blog.

🔄 Rethinking

My current LinkedIn content isn't generating leads. Rethink the content strategy for a B2B consulting firm with a limited budget.

🎯 Launch

I'm going to launch an online productivity course. Create a content plan for the two months leading up to the launch.

Features

A Four-Part Plan Strategy, actions, frequency, and metrics organized into a single actionable document.

Adaptable to any industry It works for SaaS, e-commerce, services, consulting, and more, tailoring itself to the target audience and value proposition.

Definition of KPIs It includes key performance indicators to measure the impact on growth, engagement, and conversion.

Cadence per channel Set a realistic publication frequency based on the format and channel, taking into account the available budget.

Guided Iteration You can refine the plan by asking Claude to adjust the focus, scope, or number of actions.

Frequently asked questions

No. This skill works directly with Claude. You just need to describe your business, and Claude will generate the content plan.

Yes. The skill is designed to adapt to any industry, company size, and content budget—from startups to online stores.

Yes. You can ask Claude to refine the plan by specifying the desired focus, for example, “focus only on LinkedIn” or “limit it to 3 actions per week.”

It is recommended that you review and adjust the plan each quarter based on the data collected and the results obtained.

Related skills

More skills in the same category:

Content-Driven Growth Strategy — Marketing Plan with Claude AI