What does this skill do?

The Skill E-commerce Growth Strategy designs a comprehensive growth plan for online stores, going beyond simple ad management. It analyzes acquisition, conversion, average order value, and retention to identify the main bottleneck and generate a 90-day roadmap with revenue projections. Ideal for consultants and agencies looking to position themselves as strategic partners for long-term growth.

Bottleneck Diagnosis
Identify the main obstacle to the store's growth based on its actual sales, conversion, and repeat purchase data.
Analysis of the 5 Levers
Evaluate acquisition, conversion, average ticket, retention, and new channels in terms of their current status, opportunities, and priority actions.
90-Day Roadmap
A monthly implementation plan focused on the lever with the greatest immediate impact to scale sales in a structured manner.
Growth Forecast
Simulate revenue by applying the key levers over a 90-day period using clear and transparent assumptions.

Usage examples

🛒 Sports Supplements
Works as an e-commerce growth specialist. Store: D2C sports supplements. Revenue: €280k/month. Goal: €600k/month in 12 months. Conversion rate: 1.8%. Average order value: €180. 90-day repurchase rate: 18%. Bottlenecks: High CAC, low retention. Develops a diagnostic analysis, identifies 5 levers for improvement, creates a 90-day roadmap, and outlines strategies for traffic, retention, and growth projections.
👗 Women's Fashion
Serves as an e-commerce growth specialist. Store: Women’s fashion. Revenue: 50k€/month. Goal: 150k€/month. Channels: Meta Ads only. Conversion rate: 0.9%. Average order value: 45€. Repurchase rate: 25%. Bottleneck: Reliance on a single channel. Develops an analysis, identifies 5 levers, creates a 90-day roadmap, and outlines strategies for traffic, retention, and growth projections.
📈 Increase Conversion Rates
My store gets a lot of traffic, but the conversion rate is low. Analyze the five growth drivers and give me a 90-day plan to improve profitability.
🤝 Sales Pitch
Please prepare a strategic proposal for comprehensive growth to present to an e-commerce client who wants to scale from 100k to 300k €/month.

Features

Data-Driven Diagnosis Identify the main bottleneck based on revenue, conversion rate, average order value, repeat purchases, and LTV.
5 Growth Drivers Analyze acquisition, conversion, average order value, retention, and new channels, including their current status, opportunities, and priority actions.
90-Day Roadmap Monthly implementation plan prioritized by immediate impact, ready to present to the client.
Integrated Traffic Strategy Define how to complement Meta Ads and Google Ads: funnel, budget, and approach by funnel stage.
Revenue Forecast Simulate growth by applying the key levers over a 90-day period using transparent assumptions.

Frequently asked questions

Ideally: niche, current revenue, target, active channels, conversion rate, average order value, repurchase rate, and LTV (if known). The more data you provide, the more accurate the analysis will be.
Yes. It's designed for online stores in any industry and of any size, from D2C supplement retailers to women's fashion or any niche with sales and conversion data.
No. The skill works with Claude Code or Cowork without any additional configuration. You just need to provide the store information in the conversation.
Yes. The resulting strategy document is organized into six clear sections and is ready to be used as the basis for a presentation or a differentiated value proposition.
E-commerce Growth Strategy — Scale Your Online Store with Claude AI

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