🔍 What does this skill do?

The E-commerce Skill Product Launch Strategy designs a comprehensive strategic framework for launching products in e-commerce, structuring pre-launch content, advertising campaigns, the D-Day sequence, and post-launch follow-up. It generates a qualified audience before the shopping cart goes live and increases first-week sales by 3 to 5 times compared to launches without a structured approach.

📅
Complete Weekly Schedule
A table listing phases, objectives, content to be published, emails to be sent, ads to be activated, and target KPIs for each week.
🎯
Pre-Launch Qualified List
Specific tactics for identifying signals of purchase intent before inventory is available.
⏰
Launch Day Timeline
An hour-by-hour breakdown of D-Day, featuring emails, posts, stories, and a sense of urgency to maximize conversion.
💰
Meta Ads Advertising Strategy
Campaign setup with audiences, creative assets, and a suggested budget for the launch week.

⚙️ How to install

1
Download the ZIP file
Click the download button to get product-launch-strategy-for-e-commerce.zip.
2
Unzip it into your "skills" folder
Extract the contents into Claude's "skills" folder:
~/.claude/skills/estrategia-de-lanzamiento-de-producto-e-commerce/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the e-commerce-product-launch-strategy/ directory.
estrategia-de-lanzamiento-de-producto-e-commerce/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start planning your launch!
Provide details about your product, target date, and available channels, and Claude will generate your complete strategy.

💬 Usage examples

🚀 Niche Product Launch
I need to launch a €42 perfume on May 1. I have an Instagram account with 1,200 followers, a TikTok account with 800 followers, an email list of 180 customers, and a budget for Meta Ads. I only have 50 launch edition units available with a 10% discount for the first 48 hours. Give me the complete 3-week plan.
👗 Fashion Capsule Collection
I'm launching a collection of 8 sustainable pieces priced between 45-120€ on June 15. I have 500 subscribers via email, Instagram, and WhatsApp Business. Only 30 units per size, with no restocks. I need a 4-week calendar with specific content.
📦 Digital product
I'm launching a €197 online course in two weeks. I have a list of 800 email addresses and social media accounts. I want to run a pre-sale 48 hours before the official launch. Give me the complete strategy, including the email sequence and content.
🎁 Limited Edition
I have a limited-edition physical product priced at €89, with only 100 units available. Launch date is in 3 weeks. Channels: Instagram (2,500 followers), email (350 customers). Give me a plan focused on building a list of interested customers before launch day.

🛠️ Features

✅
Executable Weekly Calendar A detailed table showing the phase, objective, content, emails, ads, and target KPIs for each week leading up to the launch.
✅
Specific pre-launch content 5 specific ideas for posts and Reels to build anticipation without revealing the product (curiosity, behind-the-scenes, process).
✅
Qualified List Capture Tactics for capturing signals of purchase intent: Stories surveys, email sign-ups with incentives, WhatsApp.
✅
Launch Day Timeline An hour-by-hour breakdown of D-Day, with emails in the morning, posts at noon, stories in the afternoon, and urgent messages at night.
✅
Meta Ads Advertising Strategy Set up campaigns with audiences, creative assets, and a suggested budget tailored to your current customer base.

❓ Frequently asked questions

Yes. The skill prioritizes building a list of prospects through your organic channels (email, social media, WhatsApp). Ads are optional and are suggested only if you have an available budget.
The recommended minimum is 3 weeks to build real anticipation. With 4 weeks, you can run a more comprehensive sequence of pre-launch content and list-building.
This skill includes specific tactics for building your first list of prospects using social media, stories with polls, and WhatsApp screenshots in the weeks leading up to the launch.
Yes. The framework works for both physical and digital products (courses, memberships, information products). Just adjust the sense of urgency to fit your business model (limited spots, special price, bonuses).
E-commerce Product Launch Strategy — Increase Sales 5x with Claude AI

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