What does this skill do?

The Skill Digital Launch Strategy designs a comprehensive, structured plan for launching digital products, from lead capture to checkout. It defines the product, dates, channels, and audience, and Claude generates a detailed four-phase timeline with daily content, email sequences, and follow-up actions to maximize sales and minimize improvisation.

First release
Create a complete strategy from scratch for launching a course, mentoring program, or digital product for the first time.
Relaunch with a New Strategy
Design a revamped campaign for an existing product with an updated marketing proposal.
Seasonal Campaigns
Plan launches for Black Friday, brand anniversaries, or other key sales dates.
Reproducible process
Document and scale a launch system that you can replicate for future products in your business.

Usage examples

🚀 Course Launch
I'm going to launch a 2-hour-per-week Instagram course for €197. The cart will be open for 5 days. My channels are Instagram and email, with 2,000 followers and 300 subscribers. Generate the complete 4-phase plan.
📅 Black Friday Relaunch
I want to relaunch my productivity template for Notion with a 50% Black Friday discount. The sale will run for 3 days. Channels: Twitter, email, and WhatsApp. Develop the complete strategy.
📧 Email sequence
Please provide me with the complete email sequence for the open cart: welcome, follow-up, scarcity, and final day. Include the subject line and body of each email.
🔄 Post-launch
Develop post-launch initiatives: re-engagement for those who didn't purchase, onboarding for new customers, and a strategy for collecting testimonials.

Features

4-Phase Plan Pre-launch, lead generation, open shopping cart, and post-launch with a detailed schedule.
Daily Social Media Content A series of posts with a theme, format, objective, and suggested hook for each day.
Structured Email Sequences Key emails with subject lines and body text: introduction, middle section, scarcity, and cart closure.
Lead Magnet Strategy Design of a waiting list or lead magnet with a welcome sequence to attract prospects.
Complete Post-Launch Re-engagement initiatives, customer onboarding, and collecting testimonials for future launches.

Frequently asked questions

You must include the product name and description, price, the start and end dates of the shopping cart, available channels, audience size, social proof, and any bonuses you may have.
Yes. The skill is designed for courses, mentoring programs, templates, e-books, and any digital product that requires a structured launch.
No. The skill generates the strategic plan and the content. You or your team are responsible for implementing it on your channels (Instagram, email, WhatsApp).
Yes. The generated plan serves as a reusable template: you just need to update the product, dates, and target audience for each new launch.

Related skills

More skills in the same category:

Digital Launch Strategy — Plan and Sell Your Digital Product with Claude AI

¿Prefieres escuchar el contenido? Genera la narración de audio con un clic.