What does this skill do?

The Skill Digital Marketing Strategy develops comprehensive and professional strategic plans for clients, transforming basic business data into a premium consulting document that includes an analysis, positioning, channel prioritization, a quarterly action plan, KPIs linked to business metrics, and a month-by-month implementation schedule.

Premium Strategic Consulting

Submit a professional plan that justifies consulting fees prior to tactical implementation.

Diagnosis and Positioning

Identify strengths, weaknesses, and opportunities, and define the client's core message.

Channel Prioritization

Allocate a budget and set priorities for each digital channel, providing a clear strategic rationale.

Implementation Schedule

Month-by-month calendar with technical tasks, campaigns, and assigned personnel.

How to install

Download the ZIP, unzip it into ~/.claude/skills/ and restart Claude. That's all. Full installation guide →

Usage examples

🎯 Comprehensive Plan for a Law Firm

Crea la estrategia de marketing digital para Abogados López & Asociados: servicios jurídicos para Pymes, objetivo 5 clientes/mes, presupuesto 3.000€/mes, sin captación digital activa.

📊 E-commerce Strategy

Develop a 6-month strategic plan for an online natural cosmetics store with a budget of €5,000 per month and a goal of doubling sales.

📋 Diagnosis and Prioritization

I need a digital marketing assessment and channel prioritization for a dental clinic that only has an outdated website and wants to attract private patients.

📅 Implementation Schedule

Please provide me with a month-by-month implementation schedule for a human resources consulting firm that wants to build its presence on LinkedIn and Google Ads with a budget of €2,500 per month.

Features

Assessment of the Current Situation Identify what works, what doesn't, and what the client's biggest untapped opportunity is.

Positioning and Core Message Define how the client should position itself in the digital market and what message it should consistently convey.

Matrix of Prioritized Channels Recommend channels in order of priority, with a justified budget allocation.

Quarterly Action Plan Divide the implementation into two quarters, each with a clear focus, priority actions, and objectives.

Business-Related KPIs Define specific indicators for each channel that are linked to actual business metrics.

Implementation Schedule Month-by-month schedule with technical tasks, active campaigns, and assigned personnel.

Risk Analysis Identify what could go wrong and what the customer needs to do to make the plan work.

Frequently asked questions

Company name, industry segment, target audience, current marketing situation, business objective, monthly budget, competitors, channels already in use, and current greatest weakness. Using this basic information, Claude develops the complete plan.

The document is a professional blueprint that requires human validation and adjustments based on your in-depth knowledge of the client and their industry before the final presentation.

This skill provides the strategic direction that precedes tactical execution, justifying premium consulting services through diagnosis, positioning, prioritization, and planning linked to business metrics.

Yes. The included prompt is a template that you can modify to fit your consulting approach, adding or removing sections based on your value proposition.

Related skills

More skills in the same category:

Digital Marketing Strategy — Comprehensive Strategic Plan with Claude AI