🔍 What does this skill do?

The Skill Agency Pricing Strategy helps agencies define an effective pricing strategy focused on the value perceived by the client, enabling them to increase the average transaction value without having to acquire more clients.

🔄
Price Restructuring
Restructure your agency's packages and pricing to improve perceived value.
📊
Price Justification
Create a table of services to support your business proposals.
🚀
Agency Scaling
It facilitates the scaling process when the current model cannot support growth.
💡
Value Proposition
Develop a compelling framework for grounding and arguing your case.

⚙️ How to install

1
Download the ZIP file
Click the download button to get pricing-strategy-for-agencies.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/estrategia-de-precios-para-agencias/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the agency-pricing-strategy/ directory.
estrategia-de-precios-para-agencias/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start optimizing your prices!
Describe your services and goals, and receive an optimized pricing framework.

💬 Usage examples

🔄 Package Restructuring
Restructure my service packages to maximize perceived value.
📊 Price Justification
Create a service chart that justifies my current prices.
🚀 Agency Scaling
Help me grow my agency with a new pricing model.
💡 Value Proposition
Develop a compelling case for my digital marketing services.

🛠️ Features

✅
Recommended Pricing Model It provides a detailed, recommended pricing model for agencies.
✅
Package Structure It includes a three-tiered package structure: Essential, Advanced, and Premium.
✅
Anchoring Logic Develop an anchoring strategy that highlights the return on investment.
✅
Value Proposition Provide a compelling value proposition to help secure acceptance of proposals.
✅
Adjustment and Upselling Policy It includes a repricing and upsell policy to maximize revenue.

❓ Frequently asked questions

Analyze your services, costs, and market positioning to develop a pricing framework focused on perceived value.
It includes an assessment of the current model, a recommended model, a package structure, anchoring logic, and a value proposition.
Yes, it's designed to accommodate different types of agencies, from digital marketing to creative agencies.
Pricing Strategy for Agencies — Maximize Perceived Value

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