What does this skill do?

The Meta Ads Skill Campaign Structure plans the entire architecture of an advertising campaign on Facebook and Instagram, from the objective and audience to the creatives and metrics. It defines CBO vs. ABO strategies, stage-based funnels, detailed audiences, and budget projections to maximize ROAS and prevent failure due to poor structural planning.

Launch from Scratch
Create a clear action plan when launching paid traffic campaigns for the first time, with a defined budget and location.
Campaign Restructuring
Diagnose and restructure existing campaigns that are not generating the expected results to improve performance.
Investment Scaling
Scale your social media advertising investment safely with a structured optimization and A/B testing program.
Technical Briefing for Agencies
Create a detailed and comprehensive briefing to provide to a traffic manager or external agency, including all campaign parameters.

Usage examples

🚀 Basic Settings
You are an expert media buyer. Create a complete campaign structure for a €297 online baking course, with the goal of direct sales, targeting women aged 25–50, and a budget of €100 per day.
🔧 Restructuring
My current Facebook Ads campaigns aren't generating sales. Restructure the campaign to improve ROAS: SaaS subscription product, budget of €50 per day.
📈 Safe Climbing
I want to scale my Instagram Ads budget from €100 to €500 per day for my fashion store. Design an optimization and A/B testing program to scale without sacrificing profitability.
📝 Agency Briefing
Create a comprehensive technical briefing to submit to my agency: B2B consulting service, lead generation objective, budget of 80 €/day, Madrid and Barcelona.

Features

CBO vs. ABO Strategy It defines the primary goal and recommends the most appropriate budget optimization structure for each campaign.
Multi-stage marketing funnel Segment TOFU, MOFU, and BOFU using audiences, creative assets, and messages tailored to each stage of the funnel.
Detailed Audience Data Create audiences based on interests, lookalike audiences, and custom audiences based on previous interactions with the brand.
Creative Briefing It produces specific briefs for designers and copywriters tailored to each stage of the advertising funnel.
Budget Forecast and ROAS Calculate monthly expenses, estimated sales, and expected return using an optimization and A/B testing schedule.

Frequently asked questions

It's not required. The skill generates the complete strategic plan, but to implement it, you'll need access to Meta Ads Manager.
Yes. The skill is suitable for e-commerce, services, online courses, lead generation, and apps. All you have to do is specify your product, goal, and target audience.
No. The skill designs the structure and strategic plan. You or your agency handle the implementation in Meta Ads Manager.
Yes. Although the skill covers Facebook and Instagram, you can specify that the location be exclusively Instagram, and the structure will adjust accordingly.

Related skills

More skills in the same category:

Meta Ads Campaign Structure — Plan and Maximize Your ROAS with Claude AI

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