What does this skill do?

The Skill Competitive Report Structure compiles scored competitor profiles into an executive-level report with eight sections: executive summary, market map, competitor tiers, benchmarking matrix with a heat map, narrative deep dives, white space and threat analysis, prioritized recommendations with brand equity verification, and an auditable methodological appendix. Each section is designed to drive real decisions, not merely to provide an inventory of the competitive landscape.

Executive Summary for Management
Write 3–5 decision-oriented conclusions in plain language, without discussing methodology, ready to be presented to a board or management team.
Market Map with Strategic Tension
Create a 2×2 matrix based on the client's tension axes, place each competitor and the client in the matrix, and confirm whether the target quadrant is available.
Benchmarking Matrix with a Heat Scale
Organize competitors by level (direct, adjacent, aspirational) with evaluated dimensions and the customer's honest self-assessment as a row.
White Space and Recommendations
Explain what position the client might take, honestly list potential threats, and make recommendations prioritized by impact × effort.

Usage examples

📋 Full Report
Compile the competitor profiles into an executive report for the board, consisting of eight sections.
🗺️ Market Map
Create the 2×2 market map based on the tension between memorability and contractability, and plot all competitors on it.
🔥 Benchmarking Matrix
Create the benchmarking matrix with a heat map, grouping competitors by level, and include our self-assessment.
🎯 Prioritized Recommendations
Generate strategic recommendations prioritized by impact and effort, verifying each one against the brand balance sheet.

Features

Decision-Oriented Executive Summary 3–5 conclusions written in plain language that directly address the questions of who to compete against, how, and where.
Market Map with Strategic Tension 2×2 matrix with the client's paired axes, positioning competitors, and confirming the availability of the target quadrant.
Benchmarking Matrix with a Heat Scale Competitors grouped by level, with tension metrics broken down into subcolumns and an honest self-assessment included.
Narrative Deep Dives 3–5 of the most insightful competitor analyses: the best example of tension, a single-pole scenario, and a direct threat.
Recommendations with Balance Verification Actions prioritized by impact × effort, with an explicit flag indicating those that would alter the defined brand balance.

Frequently asked questions

Yes. This skill compiles already-scored profiles into a report; it does not evaluate competitors from scratch. The profiles must be complete before you use it.
Eight sections: executive summary, market map, competitor levels, benchmarking matrix, in-depth analyses, white space and threats, prioritized recommendations, and methodological appendix.
No. The positioning brief (strategic tension, brand balance, differentiator, and target quadrant) must be defined before the report is put together.
Yes. The appendix at the end details dimensions, weights, categories, the evaluated set with levels, links per competitor, and verification notes to ensure it is auditable.
Competitive Report Structure — Benchmarking Reports with Claude AI

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