What does this skill do?

The Skill Marketing Package Builder converts your hourly digital marketing services into three tiers of fixed-price value packages (Basic, Pro, and Premium). It analyzes your capacity, calculates your current revenue ceiling, and generates a complete pricing structure with suggested prices, a table of add-ons to monetize extras, and an anchoring strategy to make the middle-tier package the most attractive.

Capacity Analysis
Calculate your current income ceiling based on available hours and get recommendations on how to exceed it with packages.
3-Pack Structure
Create Basic, Pro, and Premium tiers with inclusions, exclusions, hours, price, and a value proposition.
Monetizing Scope Creep
Create a table of add-ons with fixed prices for the services that customers always request as extras.
Customer Migration
It provides a script for organically communicating the change in the pricing model to existing customers.

Usage examples

💰 Traffic Agency
Meta + Google traffic management at €120/hour, average monthly budget of €1,500, target of €10,000/month, 30 hours/week, max. 6 clients. Three pricing packages available.
🧩 Monetize extras
My clients always ask for creative design and comment management as extras. Create a table of add-ons with fixed prices.
🔄 Migrate customers
I have 8 clients on an hourly billing plan. Please create a template to notify them of the switch to fixed-price packages without losing them as clients.
📊 Average ticket price
My average ticket is €800/month, and I want to reach €2,500. Design bundled packages so that the Pro tier becomes the best-selling option.

Features

Revenue Ceiling Analysis Calculate the maximum possible revenue based on available hours and the number of customers, with recommendations on how to exceed it.
3-Level Packages Create Basic, Pro, and Premium tiers with a name, inclusions, exclusions, estimated hours, price, and ideal profile.
Anchoring Strategy Define how to visually present the packages so that the mid-range option is perceived as the smartest choice.
Coverage Included in the Basic Plan Set clear boundaries to prevent new clients from demanding more work than was agreed upon.
Migration Script It provides text and a strategy for professionally communicating the change in the pricing model to existing customers.

Frequently asked questions

No. This skill works directly with Claude. You just need to provide your service details, costs, and goals.
Yes. It is designed for digital marketing agencies and freelancers, but the three-tiered pricing structure applies to any consulting service.
List of current services, hourly rate, average bill, monthly revenue goal, available hours, maximum number of clients, and extras that clients typically request.
Yes. The skill generates a complete proposal that you can customize based on your context, industry, and pricing preferences.
Marketing Package Builder — Pricing and Service Packages with Claude AI

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