What does this skill do?

The Branding Skill Case Study tool transforms completed branding projects into persuasive case studies that document the original problem, the strategic process, and the rationale behind creative decisions. It automatically generates four publish-ready formats: a long-form version for the web, an Instagram carousel, a LinkedIn post, and a caption with hashtags, turning your portfolio into a sales pitch.

Portfolio that sells
Document completed projects by showcasing the strategic process—not just the visual outcome—to attract clients who value design.
Instagram Carousel
Generate a slide-by-slide script with titles and brief text to post the case study in carousel format on Instagram.
LinkedIn Post
Create a post with a compelling narrative hook, a summary of the process, and the final result—ready to be published on LinkedIn.
Business Proposal
Develop a comprehensive case study to include in business proposals and demonstrate strategic value to potential clients.

Usage examples

🎨 Complete rebranding case study
Create the case study for Nutrir Clínica: visual identity redesign. The problem was that the amateurish identity did not convey a premium positioning. Concept: sage green + urban well-being.
📸 Instagram Carousel
Generate only the Instagram carousel version of my client's branding project, slide by slide, with a title and brief text.
💼 LinkedIn post
Write a LinkedIn post about the branding process for a sustainable fashion brand, including a compelling narrative and the final result.
📋 Proposal Case
Outline a brief case study to include in a business proposal. Client: specialty coffee shop. Problem: generic brand identity that failed to stand out.

Features

Four output formats Generate a long-form version for the web, an Instagram carousel, a LinkedIn post, and a caption with hashtags in a single run.
Persuasive Structure Document the context, problem, approach, process, decisions, results, and impact so that each case serves as a sales pitch.
Justified Decisions Turn aesthetic decisions into well-reasoned strategic decisions, demonstrating the value of the design process.
Customizable Fill in the fields in square brackets with the actual information for each project and tailor the tone to match your personal brand or studio.
Ready to publish The generated text can be refined and published directly on a website, Instagram, and LinkedIn without any additional formatting.

Frequently asked questions

Yes. The skill is designed to document completed projects. You'll need information about the client, the problem, the concept, the decisions made, the process, and the impact to fill out the prompt.
Yes. The input prompt explicitly requests a long version for the web, an Instagram carousel, a LinkedIn post, and a caption with hashtags. All four are generated in a single run.
Yes. The skill works with any branding project, regardless of the client's industry. You just need to replace the text in square brackets with the actual information.
Yes. The skill is compatible with Claude Code and Cowork. All you need to do is copy the prompt, fill in the fields, and run it in your AI assistant.
Branding Case Study — Portfolios That Sell with Claude AI

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