What does this skill do?

The Skill Strategic Results Report transforms your advertising campaign performance data into narrative and persuasive monthly reports. It structures each report into 7 key sections—from the executive summary to the plan for the coming month—to demonstrate value, justify the chosen strategy, and prevent the client from questioning the price of the service.

Monthly Client Report
Generate a monthly report for any paid marketing or advertising client, featuring strategic insights and real data.
Defending Values
When a client has doubts about the service or asks, “What have you done this month?”, provide a document that explains the strategy and results.
Quality Standardization
Standardize the approach, quality, and narrative of reports across the agency using a structure with seven fixed sections.
Meeting Preparation
Before a results presentation, prepare your talking points and the story you’ll tell to align expectations with the client.

Usage examples

📊 Online School Report
Serves as a traffic strategist and prepares the monthly report for an online course provider: investment of €6,200, 34 sign-ups, ROAS of 3.1x, target of 40 enrollments. Includes the context of Holy Week.
🛍️ Fashion E-commerce
Write the February report for a sustainable fashion store: investment of €4,000, 120 sales, ROAS of 2.8x, target of 3.0x. Ad groups with low CTR were paused, and the budget was reallocated to dynamic remarketing.
🛡️ A customer who questions the value
My client is asking what we've done this month. Create a persuasive report using the data from March: €3,500 in ad spend, 85 conversions, €41 CPA, 2.4x ROAS. Highlight the creative adjustments we made.
📅 Standardize for the agency
Create the standard monthly report for all my clients, following these 7 sections: executive summary, results vs. goals, what worked, adjustments, strategic ideas, plan for next month, and a question for the client.

Features

7-section structure Executive summary, results vs. goals, what worked, adjustments and impact, strategic ideas, plan for the coming month, and a question for the client.
Persuasive Narrative Turn technical metrics into a business story focused on the client's business—not on marketing jargon.
Seasonal Context It takes market context and seasonality into account to explain variations without making them appear to be strategic failures.
KPI Comparison Table Generate a table showing the target, actual result, variance, and evaluation for each key metric for the period.
Action Plan for Next Month Proposes next steps, tests, and escalations with logical justification, and engages the client with a strategic question.

Frequently asked questions

You need the monthly spend, reach, clicks, conversions, CPA, ROAS, established goals, changes made to the campaign, and the client's context (seasonality, events, etc.).
Yes. The skill is designed for paid advertising clients, whether for e-commerce, lead generation, or sign-ups. The narrative is tailored to each business's specific goal.
The skill generates content organized into 7 sections. You should then adapt it to your agency's visual brand guidelines before sending it to the client.
Although it's optimized for monthly reports, you can adapt the prompt for shorter time frames. The 7-section structure works just as well for any frequency.
Strategic Results Report — Persuasive Monthly Reports with Claude AI

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