🔍 What does this skill do?

The Skill Digital Campaign Optimizer generates a comprehensive plan for continuous optimization of paid digital advertising campaigns. It determines what to monitor, what to adjust, and in what order, using clear decision-making and success criteria, thereby eliminating improvisation and transforming reactive management into a systematic, data-driven, and documented process.

📋
4-Week Plan
Create a structured plan with a weekly focus, specific actions, preliminary checks, and numerical success criteria.
🔍
Priority Diagnosis
Prioritize campaign issues based on their actual impact on results, using data to determine which ones to address first.
⏱️
Daily and Weekly Routines
A 5-minute daily checklist and a 30-minute weekly optimization routine with systematic tracking.
📝
Change Log
Template for documenting each change: date, action, reason, outcome after 7 days, and conclusion for cumulative learning.

⚙️ How to install

1
Download the ZIP file
Click the download button to get digital-campaign-optimizer.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's "skills" folder:
~/.claude/skills/optimizador-de-campanas-digitales/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the digital-campaign-optimizer/ directory.
optimizador-de-campanas-digitales/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start optimizing!
Describe your current campaign, metrics, and challenges, and Claude will generate a structured optimization plan for you.

💬 Usage examples

📊 Lead Generation Campaign
I have a Meta Ads campaign for an online course with a CTR of 0.9% and a CPL of 85€. Target: 30€. It has been active for 18 days. Generate an optimization plan.
🛒 E-commerce
My Google Shopping campaign has a ROAS of 2.1, and I need to get it up to 4.0. My budget is 500€ per day. Give me a 4-week plan with daily tasks.
🎯 Diagnosis
Active campaign with a low CTR, a landing page with low conversion, and a high CPL. What should I optimize first? Please prioritize based on impact.
📝 Systematic recording
I need a template to track every change I make to my campaigns and measure the impact over a 7-day period.

🛠️ Features

✅
Impact-Based Diagnosis Rank the campaign issues based on their actual impact on results, prioritizing which ones to address first.
✅
Structured Weekly Plan 4 weeks with a specific focus, detailed actions, preliminary checks, success criteria, and a Plan B in case things get worse.
✅
Monitoring Routines A 5-minute daily checklist to detect anomalies and a 30-minute weekly routine for comprehensive optimization.
✅
Change Log Template for documenting each change, including the date, reason, outcome after 7 days, and conclusions for learning.
✅
Principles of Optimization Avoid premature optimization, change one variable at a time, reallocate the budget based on results, and document everything systematically.

❓ Frequently asked questions

Yes. The plan works with Meta Ads, Google Ads, LinkedIn Ads, or any paid advertising platform. You just need to specify the platform and your current metrics.
Description of your campaign, current metrics vs. target, identified issues, daily budget, campaign duration, and previous optimizations made.
Premature optimization undermines the algorithm's learning. The plan establishes minimum wait times and clear criteria for when to take action.
Yes. The plan is a structured guide that you can adjust based on your results, while sticking to the principle of changing one variable at a time.
Digital Campaign Optimizer — Systematic Advertising Management with Claude AI

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