What does this skill do?

The Ideal Customer Profile (ICP) Skill generates a comprehensive ICP and buyer persona to guide your paid traffic campaigns. It maps functional, emotional, and social pain points, real objections, your audience’s natural language, and their digital behavior so that your ads resonate deeply, reduce the cost per lead, and skyrocket conversion rates.

New Advertising Account
Define your ICP before launching your first campaign so you don't waste your budget on generic targeting.
Clicks Without Conversions
When ads receive clicks but the conversion rate is low, review the ICP to adjust the copy and targeting.
Creative Briefings
Use the master document as your primary source of information when writing copy, defining selling points, and structuring creative work.
Segmentation in Meta Ads
Get a tactical map of interests, YouTube channels, and communities to precisely target your campaigns.

Usage examples

🦷 Physical Therapy Clinic
Create a complete ICP for physical therapy clinic management software (subscription: €297/month, B2B). Owners of small clinics are tired of managing everything in spreadsheets.
🚀 New ad account
I'm going to launch my first Meta Ads campaign for a €497 online course. Create the ICP and buyer persona before I write the ads.
📉 Ads That Don't Convert
My ads are getting clicks, but the conversion rate is very low. Please create a detailed ICP for my €97/month subscription product and tell me what objections I’m not addressing in the copy.
✍️ Audience language
Give me a list of real words and phrases that my audience uses to describe their problem, so I can use them verbatim in my ad copy.

Features

Demographic and Behavioral ICP Define demographic characteristics, level of awareness, life stage, and what makes one customer more valuable than another.
Map of Pain by Layer Break down the functional, emotional, and social pain, along with the corresponding desires, in each layer.
7 Objections Bank Identify the 7 main objections, along with the underlying belief behind each one, and how the copy or offer can counter them.
The audience's natural language Extract real words, phrases, and expressions that your audience uses to describe their problem—ready to use in your copy.
Tactical Channel Map Interest-based targeting on Meta Ads, YouTube channels, followed profiles, and online communities to guide the campaign.

Frequently asked questions

No. This skill works directly in Claude Code or Cowork without connecting any additional MCPs. You just need to copy the example prompt and fill in the fields in square brackets.
Yes. The skill generates the ICP based on the business model you specify—whether B2C or B2B—and adapts the level of awareness and digital behavior to the context.
Yes. The document includes a tactical map of interests, YouTube channels, and communities that you can apply directly to your campaign segmentation.
The skill is designed specifically for that scenario. It generates the ICP, reviews the list of objections and the audience's language, and adjusts the copy and segmentation based on the master document.

Related skills

More skills in the same category:

Ideal Customer Profile (ICP) — Ads That Truly Connect

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