What does this skill do?

The Skill Patient Acquisition Plan generates a comprehensive plan for attracting new patients tailored to your clinic’s specific services, such as audiology, vaccinations, laboratory services, or office space rentals. It prioritizes low-cost, high-impact actions on channels such as Google My Business, WhatsApp, Instagram, and medical referrals—ideal for independent clinics without a marketing team or a large budget.

Structured Business Strategy
Organize the clinic's marketing and patient recruitment strategy in a structured way, moving away from relying solely on word of mouth.
Marketing on a Zero Budget
Prioritize free or low-cost actions with a high return, designed for clinics without a marketing team.
Local Medical Referrals
Establish strategic partnerships with other medical professionals in the area to generate ongoing referrals.
Launch of New Services
Design a targeted, segmented marketing campaign when launching a new medical service, such as a laboratory or vaccination program.

Usage examples

🏥 Audiology Clinic
I need a patient acquisition plan for my audiology clinic. Services: audiometry and hearing aids. Budget: 0€. Current channels: informal WhatsApp. Unique selling point: personalized care with no waiting lists.
🧪 Lab Launch
I'm going to launch a lab testing service that provides results within 24 hours. Budget: €150/month. Develop a customer acquisition plan using hyperlocal ads and partnerships with nutritionists.
💉 Seasonal Vaccination
Create a customer acquisition strategy for seasonal vaccines using WhatsApp Business and Google My Business. Budget: 50€/month.
🤝 Medical referrals
Develop a strategy for collaborating with local geriatricians and otolaryngologists so that they refer patients to my audiology clinic.

Features

Digital Presence Assessment Quickly assess the channels the clinic already uses: what works, what's missing, and where there are opportunities.
Action Plan by Channel For each relevant channel (Google, Instagram, WhatsApp, partnerships): specific action, frequency, person in charge, estimated cost, and expected result.
Medical Referral Strategy Specific steps to reach out to other local specialists and generate repeat referrals.
90-Day Implementation Schedule Weekly roadmap (weeks 1 through 12) prioritizing tasks with the greatest impact and least effort.
Metrics That Are Easy to Track KPIs that are easy to track manually: calls, appointments scheduled by channel, and referrals received.

Frequently asked questions

No. The skill is designed for independent clinics without a marketing team and prioritizes free or low-cost actions with a high return, such as Google My Business, WhatsApp, and local partnerships.
Yes. The skill can be adapted for services such as audiology, vaccinations, lab services, office rentals, or other medical services. Just let us know what services you offer and your priorities.
Just use Claude Code or Cowork. No additional MCPs or paid tools are required. Fill in the base prompt with your clinic's information, and Claude will generate the plan.
Yes. The plan is a structured starting point that you can adapt to the realities of your clinic, your budget, and the channels you already have in place.

Related skills

More skills in the same category:

Patient Acquisition Plan — Marketing for Clinics with Claude AI

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