What does this skill do?

The Digital Skill Launch Plan creates a comprehensive launch strategy for digital products, covering all phases from audience engagement to closing and post-launch. It includes a week-by-week timeline, an hour-by-hour breakdown of launch day, copywriting for emails and social media, tracking metrics, and contingency plans to maximize sales.

Course or Mentoring Program Launch
Plan the full launch of an online course or mentoring program, including a warm-up, opening the shopping cart, and closing the sale with a sense of urgency.
Product relaunch
Design a new sales campaign for an existing digital product that needs to re-engage its audience.
Recurring Releases
Structure ongoing or seasonal launches using a repeatable system that can be adapted to each cycle.
Team Coordination
Organize a multidisciplinary team (marketing, sales, support) around a launch event with clearly defined tasks.

Usage examples

🚀 Course Launch
Create a launch plan for an advanced copywriting course priced at €697, featuring a pre-launch campaign with 3 live videos and a 7-day open cart period for 8,000 subscribers.
🔄 Seasonal relaunch
Design a relaunch of my productivity ebook for Black Friday, featuring an early-bird discount and a 48-hour sale.
👥 Team Coordination
Create a launch plan for a new SaaS product with a team of 5 people, assigning marketing, sales, and support tasks by phase.
📊 Perpetual Launch
Set up a quarterly recurring launch system for my business mentoring program, including a schedule and tracking metrics.

Features

Week-by-Week Schedule An overview of all pre- and post-launch tasks, organized by phases.
Hour-by-hour breakdown of opening day A detailed plan for what to post, send, and communicate at every moment of the first day of the open cart.
Copywriting included Create copy for emails, social media posts, and WhatsApp messages for each phase of the launch.
Contingency Plan B Clear measures if sales do not meet expected daily targets: extra discounts, additional bonuses, and sales promotion.
Metrics and KPIs by Phase Specific metrics for measuring the success of each phase: warm-up, opening, mid-presentation, and closing.

Frequently asked questions

It works with any digital product: courses, mentoring programs, SaaS software, e-books, and relaunches of existing products.
No. It's a prompt-based skill that generates the launch plan as a structured document. All you need is Claude Code or Cowork.
Yes. The generated plan serves as a foundation that you can tailor in terms of tone, messaging, and timeline to match your brand's voice and your audience.
Yes. The skill generates copy for emails, Instagram posts, WhatsApp messages, and direct messages for each phase of the launch.

Related skills

More skills in the same category:

Digital Launch Plan — Comprehensive Launch Strategy with Claude AI

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