What does this skill do?

The "90-Day Marketing Plan" Skill generates a document structured into eight sections that covers everything from the plan’s assumptions to risk scenarios, including three progressive phases (foundation, traction, and scale) and a sample content calendar. Month 1 is broken down week by week, including activities, responsible parties, timelines, and metrics, while Months 2 and 3 are organized by work streams. The result is a deliverable that is ready to be presented directly to the client.

Consulting Deliverable
Use it as the main deliverable for the first month of a marketing consulting project to demonstrate immediate value.
Attached: Sales Proposal
Attach a detailed 90-day work plan to your sales proposal to close more deals.
Update Current Plan
Revise the plan for a client who is already in the middle of a consulting engagement and needs to refocus their efforts.
Investment Analysis
Justify the agreed-upon initial investment with an assessment report that outlines the next three months.

Usage examples

📋 Plan for Professional Coaches
Create a 90-day marketing plan for Renata, a solo professional coach who earns €8,000 per month. Diagnosis: unclear positioning and an unstructured sales process. Goal: to reach €15,000 per month with 6 clients at €2,500 each. Zero budget, 8 hours per week, an Instagram account with 3,000 followers, and a WhatsApp contact list. Constraint: She does not want to appear on video.
🤝 Sales Proposal Plan
Develop a 90-day plan to support my proposal for an online natural cosmetics store. Analysis: Low traffic and a conversion rate of 0.8%. Goal: Double sales in 90 days. Budget: €1,500/month for ads. Team: 2 people. Channels: website, Instagram, and email.
🔄 Plan update in progress
Update my client's 90-day marketing plan, which is now in its second month. The content strategy is working, but the ad campaign isn't generating a return. Adjust phases 2 and 3 with new areas of focus and metrics.
🔍 Initial Investment Assessment
Create a 90-day plan that justifies the initial investment in my consulting services for a law firm. Assessment: No digital presence. Goal: 10 qualified inquiries per month. Budget: €500/month. Availability: 5 hours/week. Channels: LinkedIn and website.

Features

Structure in eight sections Assumptions, monthly breakdown of objectives, three phases, content schedule, checkpoints, and risk scenarios.
Month by Month, Week by Week Each week of the first month includes activities, people in charge, estimated time frames, and success metrics.
Progressive Stages Foundation, traction, and scaling or consolidation: each phase paves the way for the next in a cumulative process.
Adjustment Protocols Identify three possible deviations and define a response protocol for each one.
Sample Content Calendar A month's worth of content, including what to post, when, on which channel, and for what purpose.

Frequently asked questions

No. This skill works only with Claude Code or Cowork. You just need to provide the client's information (diagnosis, objective, resources, and constraints).
Yes. After generating the plan, you can manually adjust any section to tailor it to the client's specific context before presenting it.
Yes. The skill adapts to the assessment and resources you provide. It works for coaches, online stores, professional firms, and any service-based business.
Yes. Although it's intended as an initial deliverable, you can ask Claude to refocus Phases 2 and 3 for a client who is already in the middle of a consulting engagement.

Related skills

More skills in the same category:

90-Day Marketing Plan — Actionable Plans for Consulting with Claude AI

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