What does this skill do?

The Skill E-commerce Campaign Planner generates structured, actionable campaign plans for any type of online product promotion: launches, sales, flash sales, special occasions, or reactivation campaigns. It includes a day-by-day schedule, channel-optimized copy, a posting sequence, and tracking metrics—all designed so that a single person can execute the campaign without a team.

Product Launches
Create pre-sale and launch strategies that include a sequence of lead generation, offer, and closing for new products.
Clearance Sale
Create 3- to 7-day campaigns to sell slow-moving inventory with a real sense of urgency and conversion-focused copy.
Seasonal Campaigns
Plan for Black Friday, Christmas, Mother's Day, or summer sales with comprehensive schedules.
Flash Sales
Design 24- to 72-hour campaigns with a genuine sense of urgency and copy tailored for each channel.

Usage examples

🚀 Digital Product Launch
Create a 7-day launch plan for my online photography course. Price: €197; introductory offer: €147. I have a mailing list of 800 email addresses and 1,200 Instagram followers.
🔥 Physical Inventory Clearance Sale
I need a 4-day sale to clear out 30 kitchen kits. Regular price: €79; sale price: €49 with free shipping. I only use Instagram and WhatsApp.
📅 Black Friday
Plan my Black Friday campaign for home decor products. 40% off for 3 days. Channels: Instagram, email, and Meta Ads.
⚡ 48-Hour Flash Sale
Create a 48-hour flash sale campaign for my clothing store. Buy one, get one free on the entire summer collection. Target audience of 500 followers and a list of 200 contacts.

Features

Day-by-Day Schedule A comprehensive calendar that includes the daily goal, what to post on each channel, suggested times, and the tone of communication.
Copies Ready by Channel Complete, optimized copy for Instagram, WhatsApp, email, and Meta Ads—ready to copy and paste.
WhatsApp Conversation Three messages in a logical sequence (opening, reminder, closing) to maximize conversion on WhatsApp.
Tracking Metrics Five simple, actionable metrics with realistic benchmarks to measure your campaign's success.
Plan B included Specific tactical adjustments if the campaign does not reach 50% of its goal halfway through.

Frequently asked questions

Yes. The skill tailors the plan to your available channels and audience size. It can generate strategies even if you only use Instagram or WhatsApp.
No. The plans are designed to be followed by a single person without advanced technical knowledge. The templates come ready to use, and the instructions are clear.
Yes. The skill generates plans tailored to both types of products, adjusting the strategy based on available inventory and the type of offer.
New product launches, clearance sales, seasonal events (Black Friday, Christmas), 24- to 72-hour flash sales, and customer re-engagement campaigns.
E-commerce Campaign Planner — Marketing Strategies with Claude AI

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