🔍 What does this skill do?

Skill's Strategic Campaign Planner generates comprehensive marketing plans from scratch, defining strategy, channels, budget, timeline, and success metrics. It turns vague requests into actionable strategic documents that align expectations with clients and stakeholders before investing advertising budget.

🎯
From Objective to Strategy
Transform vague business objectives into structured plans based on channel logic and contextual justification.
💰
Budget Allocation
Allocate the budget by channel based on strategic justification and set aside a 10–15% optimization reserve.
📅
Implementation Schedule
Create a weekly or phased schedule that includes responsible parties, deliverables, and a complete funnel structure.
📈
Metrics and Risks
Define KPIs by channel with numerical targets and a contingency plan for identified risks.

⚙️ How to install

1
Download the ZIP file
Click the download button to get campaign-strategy-planner.zip.
2
Unzip it into your "skills" folder
Extract the contents into Claude's "skills" folder:
~/.claude/skills/planificador-estrategico-de-campanas/
3
Check that SKILL.md exists
Check to see if the SKILL.md file exists in the strategic-campaign-planner/ directory.
planificador-estrategico-de-campanas/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start planning your campaigns!
Provide the objective, product, target audience, budget, and timeline, and Claude will generate your complete strategic plan.

💬 Usage examples

🎯 B2B Lead Generation
I need to generate 80 qualified leads for IT consulting in 30 days. Budget: €5,000; target audience: IT directors at small and medium-sized businesses in Madrid. Channels: LinkedIn and Google Ads.
🛍️ E-commerce Launch
Plan a campaign to sell 200 tech accessories at €89 each over 45 days. Target audience: urban millennials interested in sustainability. Budget: €8,000 for Meta, Google Shopping, and influencers.
📊 Proposal for a client
Create a strategic plan to present to a client who wants to increase online sales but does not have a defined strategy. Industry: online training; budget: €10,000; timeline: 60 days.
💼 Corporate Campaign
Design a campaign plan for a B2B corporate event with a goal of 150 registrations. Budget: €6,000; target audience: executives in the financial sector; timeline: 6 weeks.

🛠️ Features

✅
Comprehensive Narrative Strategy Create a 3- to 5-paragraph narrative that includes a strategic focus, channel logic, and contextual justification.
✅
Funnel structure Map out the discovery, consideration, and conversion stages, with channels assigned to each phase.
✅
Detailed Channel Mix Table showing the role, content format, budget, and expected KPIs for each selected channel.
✅
Implementation Schedule Weekly or phased schedule with assigned personnel, deliverables, and a buffer for optimization.
✅
Risk and Contingency Plan Identify 3 main risks, along with specific mitigation actions and criteria for success, attention, or problem.

❓ Frequently asked questions

Specific business objective, product/service, target audience, available budget, preferred channels, and timeline. The more specific you are, the better the resulting plan will be.
Yes. It works for B2B, B2C, e-commerce, lead generation, product launches, events, and branding campaigns. It adapts to the context provided.
It focuses on strategy, structure, budget, and metrics. It doesn't produce creative assets, but it defines what kind of content you need for each channel.
Yes. The document is a strategic starting point that you can adjust based on client feedback or changes in the business context.
Strategic Campaign Planner — Marketing Plans with Claude AI

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