What does this skill do?

Strategic Pricing for Branding Skill helps designers and creatives structure a clear pricing policy based on value delivered, not on hours. It helps you create service packages with tiered pricing based on project complexity, assesses whether you’re underpricing your services, and provides a script for communicating price increases to regular clients without damaging the relationship.

Price Analysis
Assess whether your current price is below, in line with, or above your market position, and calculate the impact on revenue.
Packages by Level
Create three packages (Essential, Professional, Premium) and specify the scope, inclusions, exclusions, duration, and target audience for each one.
Invoicing Simulation
Estimate how much revenue you could generate each month based on the suggested prices and your actual production capacity.
Script for Raising Prices
Create a message ready to send to regular customers explaining the rate adjustment without straining the relationship.

Usage examples

📊 Rate Analysis
I charge between €800 and €2,500 per branding project, work 3–4 weeks per project, and want to reach €12,000 per month. Please evaluate my pricing strategy.
📦 Create branding packages
Design three visual identity packages (Essential, Professional, and Premium) that specify the scope, inclusions, exclusions, and price for small and medium-sized businesses.
📋 Table of Individual Services
I need reference rates for a standalone logo, an extra review, an additional application, and rush service outside the package.
💬 Raising Prices for Customers
Write a script to inform my regular clients that I am raising my rates by 30% without jeopardizing our business relationship.

Features

Positioning Diagnosis Assess whether you're charging above, below, or exactly in line with your market position, and calculate the actual impact on revenue.
Package Modeling Create three tiers (Essential, Professional, Premium) with scope, inclusions, exclusions, duration, and target audience.
Table of Individual Services Set reference rates for services not included in the package: standalone logo, extra review, additional application, and rush service.
Invoicing Simulation Estimate your monthly revenue based on the new prices and your production capacity for concurrent projects.
Communication Script Create a message ready to send to regular customers that explains the rate adjustment in a professional manner.

Frequently asked questions

No. The skill works with a structured prompt that you can use in Claude or ChatGPT without any additional configuration or external connections.
No. These are initial suggestions based on the information you provide. You should test them against your actual market and adapt them to your specific context before implementing them.
Yes. The skill is designed specifically to help you transition from charging by the hour to charging based on value, with packages and rates based on project level.
Yes. The generated script serves as a starting point that you can use as is or adapt to the tone and relationship you have with each regular customer.
Strategic Pricing for Branding — Value-Based Rates with Claude AI

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