What does this skill do?

Branding Skill’s Strategic Proposal generates branding and visual identity proposals that go beyond scope and price, demonstrating the strategic problem the brand solves and the real impact on the client’s business. It helps designers close more projects with clients who understand what they’re buying and respect the creative process, selling based on strategy and perceived value rather than competing on price.

Follow up after the first meeting
Turn the information from the prospect into a solid, well-structured proposal after the initial meeting.
Sell based on value, not price
Reframe the customer's perception when they question the value of the project, without offering discounts.
Scaling the scope of the project
Propose a comprehensive brand identity rather than just a standalone logo, justifying the value of each deliverable.
Standardize Your Business Process
Speed up the launch of new projects with a consistent and professional proposal process.

Usage examples

🧠 Psychology Practice
Create a comprehensive visual identity proposal for Dr. Rafael Méndez, a psychologist. His challenge: his current identity looks amateurish and lacks credibility. Deliverables: logo, color palette, typography, business card, letterhead, social media templates, and a mini-guide. Deadline: 5 weeks, 2 revisions, €3,800.
🚀 Tech startup
Develop a branding proposal for a tech startup in its launch phase. They need a comprehensive visual identity that conveys innovation and trust to attract investors.
💬 Short version for WhatsApp
Based on the proposal you just created, write a short version of no more than 250 words to send via WhatsApp before the formal proposal.
🛡️ Response to "I thought it was expensive"
The customer told me they thought the quote was expensive. Generate the script to adjust the price without offering a discount.

Features

Complete Business Proposal Create a cover page, an overview of the situation, why the brand matters, the solution, the process, deliverables, a timeline, the investment, and next steps.
Business Impact Section It includes a section titled "What Will Change Going Forward" that explains the true value of the visual identity to the client.
Short version for WhatsApp Write a message of no more than 250 words to send informally before or along with the formal proposal.
Anti-haggling script A specific response to reframe the value when a customer says, "I thought it was expensive," without offering a discount.
Strategic Narrative Build your proposal around the client's problem, not the price, demonstrating your value through results rather than just delivery.

Frequently asked questions

No. The skill works directly with Claude. All you need to do is copy the prompt, fill in the fields in the proposal template, and review the generated proposal.
Yes. After generating the draft, you can ask Claude to adjust the tone to match your brand voice before sending it.
Yes. The skill is designed for any type of business: healthcare, technology, restaurants, services, etc. The examples include real-world cases from medical practices and startups.
Yes. The prompt collects information on payment method, total investment, funding rounds, and term, and incorporates it into the "Investment and Terms" section.
Strategic Branding Proposal — Sell Design Based on Value, Not Price

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