What does this skill do?

The Skill Welcome Email Sequence generates an automated sequence of 5 emails for new subscribers or customers, sent over the course of 7 days. Each email includes 3 subject line options for A/B testing, optimized preview text, a naturally written body, a clear CTA, and a strategic P.S. to maximize the click-through rate.

Lead Magnet Delivery
Automate the delivery of a free ebook or resource and prepare the subscriber for future offers.
SaaS Customer Onboarding
Guide free trial users step by step through your tool until they upgrade to a paid plan.
Welcome After Your First Purchase
Build loyalty among new customers with emails that reinforce their purchase decision and offer complementary products.
Nutrition and Conversion
Build trust with valuable content over 7 days, and present your main offer in the final email.

Usage examples

🎁 Lead Magnet
Create a welcome sequence for anyone who downloaded the ebook "7 Steps to Starting Your Online Business." My business is a course platform for entrepreneurs, and I want to sell a course for €497.
🚀 SaaS Onboarding
Generate 5 onboarding emails for users of the 14-day free trial of my project management tool. The goal is to convert them to the premium plan with a discount.
🛒 After-Purchase
Create a welcome sequence for customers who have just made a purchase from my online natural cosmetics store. Keep the tone friendly—I want to build customer loyalty and offer complementary products.
📝 Newsletter
I need a sequence of 5 emails for new subscribers to my digital marketing newsletter. Goal: to nurture them and eventually sell them a paid membership.

Features

7-Day Chronological Structure A sequence sent on Days 0, 1, 3, 5, and 7, with clear objectives for each email: delivery, engagement, value, social proof, and offer.
3 A/B tests via email Each email includes three subject line options for conducting open rate tests and optimizing results.
Preview Text and Strategic P.S. Preview text optimized to increase the open rate and a postscript designed to boost the CTR.
CTA and Success Metrics Each email includes a clear call to action and defines the expected success metric (opens or clicks).
Configurable tone and audience Adjust the tone (personal, professional, friendly, direct) and define your ideal audience to ensure your writing sounds natural and personalized.

Frequently asked questions

Yes. The skill generates the content of the emails. Then you need to copy and set up the sequence in your automation tool (Mailchimp, ActiveCampaign, Brevo, etc.).
Of course. When you specify your business, audience, tone, and ultimate goal, Claude tailors all the copy to your specific context.
Exactly 5 emails spread out over 7 days: immediate delivery, background story, added value, social proof, and the first offer.
No. The skill works directly in Claude Code or Cowork without the need for additional MCPs. You just need to have SKILL.md installed.

Related skills

More skills in the same category:

Welcome Email Sequence — Automated Email Marketing with Claude AI

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